Best (and Cheapest) Summer Destinations

Best (and Cheapest) Summer Destinations Summer is at long last here and it’s your chance to give your psyche and body an all around earned rest from the rigors of school life. Without a doubt, you could spend your valuable excursion running the ceaseless mouse-wheel of work, TV, and family get-togethers. Or on the other hand, you could continue doing school all through the late spring and risk total burnout when September shows up. Accept a little exhortation from the professionals: utilize your get-away to head off to some place that will revive your body, brain, and soul. These 5 get-away goals will move you without leaving you in monetary ruin. 1. Blake Island, Washington In the event that you have a craving to get off the terrain yet you can’t manage the cost of that Hawaiian airfare, look no farther than the lovely Native American relief of Blake Island. Directly over the Puget Sound from clamoring Seattle, you can take the ship to Tillicum Village for just $40. You can investigate the 400+ sections of land of regular excellence, go to the conventional salmon heat, or bring your tent and stay outdoors close to the sea. Furthermore, in the event that you are searching for additionally energizing night life, you can generally head back over to the city where you can look at the clubs, parody, and shows that make certain to engage on a tight spending plan. 2. Miami Beach, Florida At airfare of under $500 per individual, going to Miami is about experience in a very small space. Not exclusively is the sea shore canvassed in appealing and accessible school vacationers, however the city offers benefits for each kind of explorer. Remain in one of the advanced inns in the Art Deco District of South Beach or take in the delightful campgrounds at the Miami Everglades Resort for just $31 every day. What's more, the U.S. has quite recently revived the ship administration from Miami to Cuba. For just $300, you can actually abandon the states and gathering Havana-style. 3. San Diego, California Why go through all the cash to go to Mexico when you can reproduce a South-of-the-outskirt experience directly here on U.S. soil? San Diego isn't just a modest decision (under $400 per flight), however the sea city is brimming with minimal effort fun that will leave you loose and tan. Visit the acclaimed San Diego Zoo ($48), Seaworld ($35), or get a Go San Diego card ($189) that gives you access to those attractions in addition to Legoland, San Diego Safari Park and 35 different attractions. Or on the other hand, in the event that you don’t need to spend a dime, drive up the coast to delightful Huntington Beach. You can go for a let loose walk the promenade, peruse the stunning craftsmanship displays, or simply appreciate the absolute best surfing in the USA! 4. Louisiana Scenic Byways Getting to Louisiana is the simple part, with airfare going from $350 and down. Be that as it may, in the event that you need to evade the insanity and cost of New Orleans, an incredible choice is to lease a vehicle and drive the creepy byways that go about as a period vortex. You’ll be stunned at the ravishing greenery and stunned at the little towns en route where everybody despite everything sits on their yard and waves to bystanders. Appreciate Zydeco music, astounding food (like Boudin), and drive-through liquor remains in small towns like Beaux Bridge, Bogalusa, and Ville Platte †where all the street signs are still in French and the radio commentators despite everything speak Creole. 5. Denver, Colorado At the absolute best boarding pass costs on this rundown (somewhere in the range of $100 and $300), Denver offers everything an understudy could need aside from free lager. The mile high city touts stunning outdoors, climbing, and rock-moving just as all the large city luxuries you could need. Also, for the individuals who are cannabis-accommodating, the city offers a sprouting assortment of cultivators, pastry specialists, and dispensaries for you to scrutinize. On the off chance that that’s not your speed, travel south to the humble community of Castle Rock for one of the most stunning renaissance fairs in the west. Or then again, simply gap up in Denver legitimate and visit the Denver Aquarium, Denver Aviation Museum, or Six Flags Elitch Gardens †for under $50 each!

What influences demand for housing? :: Economics

What impacts interest for lodging? There are many key factors that will influence the interest for lodging a portion of the simple ones to see are populace and cost. These factors impact loads of merchandise as the bigger measure of individuals the more customers there will be. With value a customer will consistently wish to pay the most minimal sum for a decent. In the event that the cost gets to high, at that point they will locate a substitute. Taking a gander at populace in more detail it isn't as straightforward as it would first show up. You could simply say the open will purchase a house and the increasingly open there will be there is more interest for the great. This thusly would permit lodging organizations to charge bigger costs thus just the rich can bear the cost of it. The issue is that individuals don't need to purchase a house they can lease one or offer one. Just as these components they can apply for a new line of credit to purchase the house and pay it back over a time of time. Advance organizations charge intrigue and when financing costs are low more individuals take out advances as they don't need to take care of such an enormous total of cash. With loads of credits organizations coming up, it has become easy for anybody to get advance whatever their experience resembles. Leasing a house should be possible from multiple points of view. A few people make their profession in it they purchase loads of houses and lease them to individuals who are incapable to purchase a house. This is useful for individuals who are just in the nation for a brief timeframe, as you can charge them enormous sums on account of the area of your home. A few people don't have any cash whatsoever and are in a terrible financial state and are given a house/level by the chamber. They despite everything need to pay cash to live in the house yet not exactly from private lease business. Private lease organizations are there to make a benefit and will charge more significant expenses furthermore, have better quality merchandise to coordinate. When taking a gander at value it regularly goes on a set example that as high costs implies less interest and vis versa. The issue was this didn't occur and taking a gander at figure 4.8. This is because of the low intrigue rates charged by credit organizations referenced previously. While tending to others factors you have to take a gander at the nation and is it experiencing a type of occasion. During a downturn people are think that its difficult to find a new line of work because of high joblessness. With this the interest for new house with the general population wouldn't turn into an extravagance that

Moving Across The Pond

Moving Across The Pond Cambridge University Dancesport Team (CUDT) The same day the United States Government furloughed non-essential employees I said my final goodbyes, hopped on a plane to Canada and shipped off to a land of free healthcare, fizzy lemonade and double decker buses. Patiently waiting to be interrogated and yelled at for misplacing all my papers. My first few weeks at Cambridge flew by. Participating in meets and greets, pub crawls and administrative meetings, it felt like I was a fresher(Freshman) once again. Settling into classes I attempted to fix the one big mistake I made my freshman year by joining tons of societies(clubs). One aspect of University that is often over looked is the fact that there are hundreds of clubs willing to teach you skills that most adults pay hundreds of dollars to pick up. So I went to the society fair, signed up for a dozen more mailing lists than I should have and tried my hand at a few things I wish Id started at MIT. Cambridge University Dancesport Team (CUDT) Dancesport has without a doubt been my largest time sink and my favorite aspect of Cambridge. The club consists of learning and competiting in four styles of dance, Waltz, Quickstep, Cha Cha, and Jive. With lessons and practices spread out over four days of the week, most of my nights end with ONE TWO CHA CHA CHA THREE FOUR CHA CHA CHA. This is the one society I never saw myself joining. Going to a taster session based on the prodding of a few freshers, I found that I didnt have to live with my two left feet. Going home and watching hours of Dancing With the Stars(Zendaya Val shouldve won), I was hooked. Four months and two competitions later, Im still having a blast. I came to learn how to dance and found a great community of folks who always manage to make me smile. Team 79 posing after the team matches in Nottingham. Dancing some Ballroom! The beginner team posing at the most recent competition in Norwich. Cambridge University Diplomacy Society (DipSoc) Imagine Risk with less complex combat and more intense alliance building/backstabbing and you have a faint idea of what Diplomacy the board game is like. Meeting once a week a group of ~7+ society members sit down, dole out countries and begin the endless game of Diplomacy. Going from year to year Alliances are made (and quickly broken) as each player attempts to gather supply depots. Every other week the society plays various board games (Twilight Imperium, Arkham Horror, Settlers of Catan, etc.) and its great. A long time DD/MTG player in HS, its been nice to get back into the non-digital gaming world. But my one true love has always been PC gaming. Everyone huddled around as I (as Germany) make my Autumn moves. El Presidente checking out the situation in Europe. A Civil War time North America in which the Confederates are holding their ground. Cambridge University Digital Gaming Society (CUDGS) A group of gamers who come together to hold termly LAN parties and in house LoL/DOTA2/SC2/etc. tournaments. While they dont meet nearly as often as DipSoc the all day Lan parties have been good fun and as a long time PC gamer its been a nice return to extended gaming sessions. Setting up an in-house League game. A wall of DOTA2 players Tune in next time to learn about how I managed to get locked in the Museum of Chocolate.

The Human Form Of Jesus Essay - 963 Words

With the knowledge that the human form was fit for Jesus, now the focus can shift to the evidence that he was human and his human form was humanizing. Jesus lived a life on earth and suffered like every other person does. As mentioned previously, Jesus experienced temptation by the Devil as seen in Matthew 4. He experienced hunger as seen in Mark 11:12. He experienced weariness as seen in John 4:6, â€Å"So Jesus, wearied as he was from his journey, was sitting beside the well† (). He experienced sorrow many times as seen when Lazarus died in John 11 and several other places. He also experience pain and suffering on the cross and he died just as everyone on earth does as well. By every standard Jesus was a human being. He lived and died as everyone else on this planet does. His humanity was humanizing. He was a human being and demonstrated all the characteristics of being one. The only difference is that he was able to live a life without sin. So Jesus’ human nature was in no way dehumanizing; he exhibited every characteristic that humans face and conquered every struggle. Even though Christ lived a perfect life as a man, Christians cannot even attempt to do the same. While on earth, Jesus fulfilled the law, meaning he never broke it, conquered every temptation, and never succumbed to one sin. He outlined the perfect life of a Christian. Romans three clearly states that every human is fallen and sinful, which shows that no matter what, at the end of the day every person,Show MoreRelatedThe Two Natures of Jesus1144 Words   |  5 PagesThe Two Natures of Jesus Angelia Pillow Bethel University Abstract This paper is a discussion of the dual natures of Jesus Christ. This human nature did not take away from his divine nature; they were together in one person, Jesus Christ The Two Natures of Jesus The Chalcedonean Creed states the following: That Jesus has two natures; he is God and man. Each nature is full and complete; he is fully God and fully man. Each nature remains distinct. Christ is only one person. Things thatRead MoreChristology in the New Testament947 Words   |  4 Pagesnotion of Christology. Christology refers to the level of divinity that Jesus is portrayed to have, and can be understood as a spectrum with an extremely high Christology at one end and an extremely low Christology at the other. The highest possible Christology refers to texts in which Jesus is described at being equal to God, while the lowest possible Christology refers to texts in which Jesus is described as being completely human. These extremes are typically never fully realized in the New Testament;Read MoreThe Religion Of Jesus Christ Is True God And True Man1735 Words   |  7 Pagesis that Jesus was born both and lived as both completely man and completely divine. This idea of Jesu s being a unity of completely God and completely human is referred to in the Catholic faith as the â€Å"hypostatic union†. Per the catechism, the statement on the hypostatic union is, â€Å"He became truly man while remaining truly God. Jesus Christ is true God and true man.† This belief is one of the key statements in the Nicene Creed, which is the Catholic profession of faith. The belief that Jesus was twoRead MoreThe Incarnation of Jesus Christ893 Words   |  4 Pagescommon person would think God is one person he is really three people in one body. Being humans we do not know the full story of God nor will we ever, it is a mystery and this is the base of our Catholic faith; believing that God has enlightened us with and believing in the mystery of God. Also, in being human we ask ourselves many questions. Why is Jesus the most qualified to come back to earth? Why are humans so self centered? Why was salvation needed in the first place? I will be answering these Read MoreThe Christian Religion Centers On The Question, â€Å"Who Is1540 Words   |  7 Pagesquestion, â€Å"Who is Jesus Christ?† Many will say that Jesus was a good moral teacher. Realistically, how could He be a good moral teacher and knowingly lie to multitudes of people at the most important point of His teaching – His own identity? Do you believe Jesus is God? Either He is just an ordinary man, the son of God, or just a mad man. This research paper will prove that Jesus Christ is God in the flesh by showing evidence of the union of Godhead and manhood in the person of Jesus Christ. As co-eternalRead MoreJesus Divine Identity As Logos In The Gospel Of John1619 Words   |  7 PagesJesus Divine Identity as Logos In the Gospel of John In the Gospel of John, the use  of the  messianic names Logos, Son of God,  and  Son of Man elucidates Jesus’s divinity and hypostatic union. Jesus was either God as man or heretic.  His miracles, dialogues with church authorities and prophecies, revealed his divinity as God as man. John questions Jesuss identity by confronting the doubts of Jesus’s  deepest believers  in the biblical stories of Healing of the Blind Man and Raising of Lazarus. HeRead MoreQuestions and Answers on Different Worldviews839 Words   |  3 Pagesmeans. Use descriptive phrases to support your definition. (25-50 words) A world view is the way that someone views the world; his or her particular perspective that is based on her religious, cultural, ideological beliefs that are, in turn, formed form a combination of societal and experiential factors. Religion, for instance, shapes the way that one sees and, in turn, communicates with others; shapes decision of the kind of spouse one will marry; shapes the decisions of ones job; and the way thatRead MoreThe Concept Of Jesus Being Fully Man1347 Words   |  6 PagesIntroduction The concept of Jesus being fully man but also fully God at the same time has been debated amongst scholars, both Christians and non-Christians alike for centuries. The doctrine and study surrounding the person of Jesus is known as Christology, and after extensive and often hostile debates the Church gave a concluding definition of its Christology in 451 CE at the Council of Chalcedon. It was stated that they affirmed the belief in Jesus Christ as ‘one Person in two natures, which areRead MoreThe Truth Of Redemption, And How Human Beings Can Not Satisfy God954 Words   |  4 Pagesof Jesus Christ being the Son of God. This document presents the necessity of redemption, and how human beings cannot satisfy God. God can only take the price of sin. In a state of complete harmony with the character of God on behalf of humanity, only the Son of God has become sufficient atonement for God. Anselm has written as its â€Å"reason to matters of faith (faith seeking understanding)† 1 Jesus Christ cannot be comprehended by the father and son relationship. Because God did not have Jesus ChristRead MoreJesus and Aristotle Dialogue1144 Words   |  5 PagesJesus Aristotle Dialogue Background: Aristotle is walking around Athens and observing nature and human behavior. In the corner of his eye, he sees Jesus on the Acropolis. Jesus is watching over Athens with olive branches in his long brown hair. Aristotle is startled by the Jesuss presence. Jesus: Hello Aristotle! Aristotle: Oh my Zeus! I didnt see you there, Jesus. Welcome to Athens; the most incredible city that has ever been constructed. Jesus: Thank you very much for your kindness

The Impact of Labor Relations and Unions - 1685 Words

Introduction The impact of unions exceeds the direct benefits enjoyed by member workers. Changes brought about in the workplace through the influence of labor unions have been substantial and far-reaching. Labor unions have effected the perceptions of members of societies with regard to fair wages and total compensation, fringe benefits, workplace safety and protections, and acceptable parameters for workers with regard to age, gender, race, and nation of origin (Mishel Walters, 2003). Regardless of their labor or professional associations, members of society owe a debt to labor unions for their undaunted pursuit of legislation that serves to protect workers and establish basic worker rights. Some of the gains achieved by labor unions in this regard include: Health and safety regulations, overtime rules, and the provision of medical and family leave to workers (Mishel Walters, 2003). That these regulations exist, and are enforced by state and federal agencies, is a direct result of the relentless lobbying of union members often at peril of their own lives. Unions strive to keep their workers informed about their rights and the regulations that are designed to protect those rights (Mishel Walters, 2003). Labor union members are more likely to benefit from federal social insurance programs (i.e., workers compensation and unemployment insurance) because they are informed about these programs and because labor unions purposefully conduct lay-offs and the follow-up toShow MoreRelatedCurrent Hr Trends805 Words   |  4 Pagesdetermine the impact on labor unions as a result of outsourcing. The trends in union membership, the growth in union membership, the process for organizing a labor union to enter a nonunion company, the impact the current legal environment has on labor unions and companies, the labor movement and the affect of outsourcing, the services HR is outsourcing will be evaluated and the effect HR outsourcing has on organized labor in companies will also be evaluated. Current HR Trends Organized labor has lostRead MoreRelationship Between Labor And Management843 Words   |  4 PagesLabor Relations â€Å"The keystone of successful business is cooperation. Friction retards progress† (Penney, n.d., para. 1). Stagnant relationships between labor, management and the unions at Ellard Williams, Incorporated (EWI) is causing employee motivation to decrease while the number of union-filed grievances increases. This paper will describe how unions can add to the success of an organization, the causes of turbulent relationships between labor and management, and offers three strategies toRead MoreLabor Relations: Southwests Current Issues1425 Words   |  6 PagesCurrent Issues Despite Southwest’s long standing reputation as an employer who makes their employees and customers happy, there have been storms brewing in the company’s labor relations and customer relations sector. As was mentioned before, Southwest recently acquired AirTran Airways and revealed plans to take its already successful domestic business international with flights to Mexico and the Caribbean (Martin, 2014). This organizational restructuring is causing Southwest to have what Time Magazine’sRead MoreWalmart Corporation s Labor And Employee Relations1700 Words   |  7 Pagesagainst labor unions and this issue has prompted public outrage, (Johansson, 2005) which is of great concern for the market. The company has also faced criticism for being anti-union, but it has claimed that it is rather pro-associate, whereby employees can report their grievances with the company through their open door policy (Greenhouse, 2015). This research paper will examine the validity of this claim as well as look into how well the Walmart Corporation has been managing their labor and employeeRead MoreLabor And The Collective Bargaining Process978 Words   |  4 Pagespeople. In the collective bargaining process in labor it is the individual employees and the labor unions which represent them. In local, state, and federal government agencies and the public. It is the government agencies that act as representatives of the public interest and are responsible for making policies. 2.1 Some basic assumptions about labor and conflict are society has an impact on labor activities, that conflict is gong to happen between labor and management. 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However, the relationship between labor and management was very confrontational when he assumed the role of city manager. His experiences with collective bargaining were in very traditional bargaining environments and he had very little experience with interest-based bargaining. This case traces the impact on service, costs, and capacity for problem solving, by demonstrating the conduct of collective bargaining, non-bargainingRead MoreEssay about Industrial Relations and Problems at Toyota Kirloskar Motors1322 Words   |  6 PagesINDUSTRIAL RELATIONS (IR) PROBLEMS AT TKM (TOYOTA KIRLOSKAR MOTORS) 1) Examine the industrial relations (IR) problems at TKM. What factors led to the strike and lockout at the company’s plant? What measures, according to you, should the management and employees take to avoid such problems in the future? Discuss. 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Baseball Free Essays

Imagine you saw a professional hitting a home run. Then you wonder how the ball got that far. You ask yourself â€Å"should I go ask the coach how the player hit the home run?† Do you know who Dave Winfield is? Do you want to know more about baseball for young and old? What a Baseball Made of? A baseball is made up of 4 main layers. We will write a custom essay sample on Baseball or any similar topic only for you Order Now At the center of the ball is a rubber core. Around the core is a layer of cork. Then twine is wrapped around the core. Over the twine is stitched a layer of leather that makes up the cover of the ball. They stitch the ball because that way the twine part of the ball does not come out like stuffing from a pillow. The ball is made the same for both of the leagues except for the tee-ball league. The middle of the tee-ball is made up of this soft component so it will not hurt as much when you get hit by it because you are just beginning of your baseball career if you want that to be your career. The Rubber Core The rubber core is at the center of the baseball and is the first material needed to make a baseball. This is so because without it you will not have a sturdy baseball. I know this because on one of my baseballs I took out the core and remade the baseball. When I was finished I threw the ball to my friend and it fell in mid flight to where my friend could not catch it. I never did that again because it was a waste of the materials because we could not find a way to use it. The Cork Layer The cork is a hard material. The cork is after the rubber core layer at the middle. It is a hard material because that way it will turn into a sphere so it will be easier to catch when you are playing the game. Another reason you need the cork layer is because it helps with the weight to be even to where it go through the air correctly. The Twine Layer The twine layer is after the cork layer. The twine layer is next because that way you will not feel the cork since it is a hard substance and the twine is a little softer than the cork. [pic] You do not want to touch the twine a lot because it is sharp enough to cut the skin when you push it hard against your skin. The Leather The leather layer is the layer after the twine layer. There is a leather layer because that way the twine will not cut into your hand. The twine is sharp enough to cut your skin a little and not a lot. The leather is also a kind of soft layer. It also helps you get a better grip on the ball to throw it to another friend or player. Baseball Facts One baseball fact is that Jackie Robinson led the Dodgers to six World Series and one World Series Championship in a 10-year span. Another baseball piece of information is that people think Abner Doubleday invented baseball. A myth is that Dave Winfield threw a baseball that killed a sea gull in midflight. How to cite Baseball, Essay examples

Positivism and Interpretivism

Interpretivism suggests the research workers to decipher the essential features of the subject; thus this method accommodates personal concern into a research (Silverman 2007, p. 40). Accordingly, â€Å"interpretive researchers assume that access to reality (given or socially constructed) is only through social constructions such as language, consciousness, shared meanings, and instruments† (Myers 2008, p. 38). The advancement of the interpretive method is established upon the criticism of the positivist approach in communal sciences.Advertising We will write a custom essay sample on Positivism and Interpretivism specifically for you for only $16.05 $11/page Learn More The interpretive research generally aims its attention towards the essence of the issue and will more likely use assorted means in order to demonstrate contrasting features of a subject (Johnson 2006, p. 134). Interpretivism is correlated with the reflective attitude towards idealis m; moreover, it is adopted in order to combine disparate methods all at once, including â€Å"social constructionism, phenomenology, and hermeneutics† (Collins 2010, p. 38). These methods deny the perspective of objectivists, which imply that meaning dwells upon the universe separately from consciousness. It specifies on the precise, uncommon and abnormal center of attraction and implies the participative connection between the subject of research and a researcher. Positivism is founded on the assumption that science appears to be the singular means of discovering the veracity. â€Å"As a philosophy, positivism is in accordance with the empiricist view that knowledge stems from human experience. It has an atomistic, ontological view of the world as comprising discrete, observable elements and events that interact in a noticeable, determined and regular manner† (Collins 2010, p. 38). Within the approach of positivism, the research worker is autonomous from the subject. Moreover, the theory of positivism generates absolute knowledge by focusing on the inexact, mediocre and typical (Patton 2002, p. 113). The subject of the positivist approach in considered to be solidly detached from the researcher, whose goal is to obtain clarification and substantial prognosis towards the subject. Having observed the positivist and interpretive approaches of the researches, we can conclude that the most efficient method of the analysis is interpretivism. This could be explained by the variety of the approaches that are used, such as â€Å"unstructured interviews and participant observation that provides this type of data†, according to Weber (2004, p. 6). The researches that choose the interpretive method of the research accept that they will appeal to be not only influential towards the research they are connected to but also affected by it. Moreover, the connection between the research and the researcher evolves instinctively and as anticipated. I and the other supporters of the interpretive research assume that it is crucial for the satisfactory analysis to provide an interpretation of activities by certain individuals.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, according to Weber (2004 p. 6), â€Å"excellent researchers simply choose a research method that fits their purposes and get on with the business of doing their research. They understand both explicitly and implicitly the criteria that their colleagues will use to evaluate their research†. Despite the fact that there are various similarities and distinctions in these two approaches, as well as the advantages and disadvantages, some researchers believe that interpretive approach is better only in those cases where the method of the analysis is more closely connected to the issue or the subject matter of the research. As I have already said, I will more likely choose the interpretive approach for another reason: the process of the analysis that holds my attention would likely be connected to the field that I am acquainted with and, as a result, I would provide a significant impact on the research. References Collins, H 2010, Creative research: The theory and practice of research for the creative industries, AVA Publishing, London. Johnson, P 2006, ‘Evaluating qualitative management research: Towards a contingent criteriology’, International Journal of Management, vol. 8, no. 3, pp. 131-156. Myers, M 2008, Qualitative research in business management, SAGE Publications, Thousand Oaks. Patton, M 2002, Qualitative research evaluation methods, SAGE Publications, Newbury Park.Advertising We will write a custom essay sample on Positivism and Interpretivism specifically for you for only $16.05 $11/page Learn More Silverman, D 2007, A very short, fairly interesting and reasonably cheap book about qualitative resea rch, SAGE Publications, London. Weber, R 2004, ‘The rhetoric of positivism versus interpretivism: A personal view’, MIS Quarterly, vol. 28, no. 1, pp. 3-12. This essay on Positivism and Interpretivism was written and submitted by user Alfonso Fletcher to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Can You Take the ACT After High School Expert Guide

Can You Take the ACT After High School Expert Guide SAT / ACT Prep Online Guides and Tips If you'rean adult who needs or wants to take the ACT, you might be worried. Most people taking the test are 16 or 17, but can you take the ACT after high school? Yes, you absolutely can! There are many valid reasons for taking theACT after high school, and the process barely differs from taking it as a teenager. In this article, I’ll discuss the reasons you may want or need to take the testas an adult, how to register, how testing as an adult will be different, as well as additional advice. Why Take the ACT After High School? Taking the ACT is definitely not something to do for fun.Preparing for the ACT is a big time commitment (not to mention spending 4+ hours on a Saturday to take the test).Don’t do take the ACT if you don’t need to, but there are three good reasons to take the ACT. #1: You’re Applying to College If you took some time off after high school and never took the ACT, you'll most likely need to take it (or the SAT) for your college applications.If you took the ACT during high school, you might not need to retake the test now. ACT scores from October 1, 1966, to today, are stored online by the ACT.While the ACT will send scores from as far back as 1966, some colleges require you to send an ACT score from the last 3-5 years.Check the individual college’s application requirements.You should be able to find the applications requirements by doing a Google search for â€Å"[College Name] application requirements.† Additionally, if you did take the ACT during high school, you still may elect to retake the ACT to raise your score.To give yourself the best chance of being accepted, you want your ACT score to be at or above the 75th percentile ACT score of admitted students at your target school.I urge you to read our guide to finding your target ACT score for more information about this. NOTE: Not all universities want you to send a test score.Some colleges don’t require ACT scores for adults who never took the ACT in high school or for whom taking the ACT would be excessively difficult such as a deployed soldier.Furthermore, some schools are test-optional or test-blind, meaning they don’t require you to send ACT scores.If you’re only applying to test-optional or test-blind schools, then you don’t need to take the ACT. Check out the admissions website for each of your target colleges to find out their application requirements.You should be able to find the application requirements by doing a Google search for â€Å"[College Name] application requirements.†If you’re unable to find this information online, then you should send an email or call the college’s admissions office. #2: You’re Applying to Transfer Colleges Interested in switching from your community college or 4-year university to a different 4-year university? If so, you might need to submit an ACT or SAT score with your application.If you’re applying to transfer after only six months to a year at that college or community college, then you most likely need to submit an ACT or SAT score with your application. However, if you have an ACT or SAT score from high school, then you’ll probably be able to use that score though you may want to take the ACT to raise your score.To give yourself the best shot of being admitted, you need your ACT score to be at or above the 75th percentile ACT score of admitted students at your target school.Definitely read our guide to finding your target ACT scorefor more information about this. As I noted in the section above, you won’t need to submit a test score if you’re only applying to test-optional or test-blind schools.Check out the admissions website for each of your target colleges to find out their application requirements.You should be able to find the application requirements by doing a Google search for â€Å"[College Name] application requirements.†If you’re unable to find this information online, then you should send an email or call the college’s admissions office. #3: You’re Applying for a Job or Scholarship More jobs are now requiring you to submit a test score from test-prep companies to investment banking.Also, many scholarships require you to score within a certain range on the ACT or SAT.If you took the ACT in high school, you might be allowed to send those scores, but if you didn’t or if you need to raise your score to qualify, you’ll have to take the ACT now as an adult. Check out what the score requirements are for the job/scholarship and make sure you adhere to them.Some may ask for a high school ACT score and may not consider a new score. Others may not want a score that’s older than 3-5 years.Know the requirements, and if you’re unsure, call or email to clarify. How to Take the ACTAfter High School Whatever your reason for takingthe ACT after high school, I’ll walk you through the logistics of registering for and taking the test. Registering for the ACT You can register on the ACT website.The registration process will involve entering your personal information, submitting a photo or yourself, paying the registration fee, etc. It can be just slightlymore difficultas an adult since the entire registration process is geared towards high school students. However, it's only minor inconveniences. The ACT asks for parent information, but you can leave thatblank. Also, it asks for your high school, but there is an option to say"I am not in high school." Otherwise, answer the rest of the questions to the best of your ability. Read our full guide that walks you through every step of the ACT registration process. Where Do You Take the ACT? No matter where you live, you’ll take the ACT alongside high school students at an ACT test center.These test centers are usually high schools but are sometimes community college campuses, college campuses, and other locations.Regardless of location, you’ll be testing alongside high school students. When you register to take the ACT, you’ll select your test center location.You’ll be able to search for a test center close to you.NOTE: It’s best to sign up early as test centers can fill up.The earlier you register, the more likely you’ll get your choice of the test centers. How Is Testing as an Adult Different? I'm not going to lie: as someone who took the SAT last year at age 23, it's kind of weird at first.Showing up to check in among high school students feels strange. However, once Igot over the initial weirdness, I felt confident.I remember being so nervous to take the ACT and SATin high school; I felt that there was so much pressure riding on the test. As an adult, you realize one test will not define you. I was able to relax more and do better on the test due to my newfound confidence. I hope you feel the same when you sit for the ACT! ACT Testing After High School: Advice Just because the ACT is a test for high schoolers doesn’t mean it will be easier for you as a high school grad.Don’t underestimate the test.It’s tricky and very fast-paced. Also, as a high school grad, you actually might be at a disadvantage since there are probably some high school fundamental topics that you’ve forgotten or are a little rusty on.If you haven’t studied Math since high school, you might have forgotten how to solve a system of equations or how to find the sine of an angle. Don’t assume the test will be a breeze: you must prepare for the ACT. 3 Tips for Prepping for the ACT as an Adult To get the best score possible on the ACT, you’ll want to prepare.Here are three key tips for prep success: Tip #1: Know the ACT Format The best way to learn the ACT format is to take as many ACT practice tests as you can.However, the practice won’t help if you don’t take the tests under realistic testing conditionswhile keeping accurate time and if you don’t review the practice tests. The ACT is fast-paced, so you need to get used to pacing yourself during your practice tests.Also, you need to review your practice.When you review your mistakes, you learn from them. If you don’t review, you’ll keep making the same mistakes. Tip #2: Master Forgotten/Rusty Content As I noted above, since you graduated, you may have forgotten or gotten rusty in some content areas.Make sure you refresh yourself before taking the ACT.Here at PrepScholar, we’ve written free complete guides for nearly every tested content area on the ACT.Read our ACT Reading,ACT Writing, ACT Math, and ACT Science guides for an overview of topics you’ve forgotten along with more helpful test tips. You don't want to be confused during the ACT! Tip #3: Create an ACT Prep Timeline Based on Your Needs I think the most challenging part of taking the ACT after high school is juggling work, family, friends, and all your other commitments while trying to find alone time to prepare for the ACT.However, it’s crucial you set aside time to study for the ACTso that you can reach your target score. My suggestion would be to start studying far in advance (at least 3-6 months in advance) and to dedicate at least 5 hours per week to ACT prep.Pick an ACT test date that will give you enough time to do this type of in-depth preparation.However, you might not have that ability if your application is due ASAP.If you don’t need to take the ACT in the next month, you shouldcheck out our guide to cramming for the ACT. What’s Next? Applying to college for the first time? Find outhow many colleges you should apply to and find out how to pick your target school. Transferring colleges? Check out our complete guide to transferring successfully. Need help paying for college? Check out our scholarship and financial aid guides. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep classes. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our classes are entirely online, and they're taught by ACT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

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The essence of strategic marketing This report designed to provide practical recommendations on segmenting markets, targeting specific customers, and positioning effectively SGNs service in China market. Having addressed the purpose of STP, it has ascertained that SGNs competitive advantages and potential competitors, the segmentation and targeting markets decisions for SGN thus proposed to utilize geodemographic variables as segmentation bases. The two segment profilers of SGN were formed after exercised key variables. Profiler 1 is a group of senior citizens of age 60 and above and profiler 2 is a group of middle age citizens from 40 to 60 years old working professionals. Upon evaluation of market attractiveness of these two distinct segments, it is advised that SGN targets both segments, adopting concentrated marketing strategy, via single marketing mix. Positioning strategy adopted by SGN is more for less value proposition and positioning statement as To senior citizens, SGN offers the utmost personalized elderly service at their home. Read this report for SGN practical marketing tool to easily deal with the challenges and exploit market opportunities that drive incremental revenue and increased profitability. The whole point of this proposal is to assist with better segmenting, targeting, positioning and decision making, be sure that focus on the most appropriate strategies that provide the most opportunity, least risk, and highest performance for SGN. TABLE OF CONTENTS Introduction à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 5 Background of the Company and the Service Chosen à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 6 Literature Review of the Segmentation, Targeting and Positioning Concept research this theoretical underpinnings of this concept and critique à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 7 Basis for Proposed Segmentation and Targeting for SGNs Service à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 16 Basis for Proposed Positioning for SGNs service à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 21 Annual Schedule for the Programme including Marketing Budget/ Expenditure à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 24 Conclusion à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 25 References à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 26 1. Introduction This report aims to develop and propose the Segmentation, Targeting and Positioning strategies for the personalized elderly home-care service in China, offered by Sunrise Greycare Network Co. Ltd (SGN). Chapter 2 briefly describes the SGN credentials and up to 24-hour service that is provided for the senior citizens in China. Segmentation, targeting and positioning concepts from various books are critically assessed and discussed in Chapter 3. Chapter 4 contains valuable information of the basis of proposed segmentation and targeting for SGNs service and Chapter 5 discusses on the positioning map, competitive advantages and value proposition of SGNs service. Chapter 6 tabulates the annual schedule of the programme that includes marketing budget/expenses and the final conclusion will be made in Chapter 7. 2. Background of the Company and the Service Chosen Company Profile Sunrice Graycare Network Co.,Ltd (SGN) is specializing in offering home-based eldercare service up to 24-hour to families in China. SGN grows its first footprint in Beijing to offer a unique proposition to senior citizens. The whole team is dedicated to improving the quality lives of the elderly. SGN helps with every facet of daily living, from escorting on appointments and companionship, to housekeeping and personalized healthy screening to the seniors. Above all, elderly are always enjoying a safely and comfortably at each home with SGN care, instead of staying at nursing house. Mission Statement Vision: To make SGN the top of mind company for senior care Mission: Leverage our unique strengths to render reliable service and care that exceed clients expectation. Credo: Work with passion, commitment and professionalism 3. Literature Review of the Segmentation, Targeting and Positioning Concept research this theoretical underpinnings of this concept and critique 3.1 Introduction of Segmentation, Targeting and Positioning (STP) Market segmentation, targeting and positioning are the three steps, as shown in below Figure 3.1, that top management has to decide before the implementation of any marketing plan in a company. Figure 3.1 Steps in Market Segmentation, Targeting and Positioning Market segmentation Identify bases for segmenting the market Develop segment profiles Market targeting Develop measures of market attractiveness Select target segments Market positioning Develop positioning for target segments Develop a marketing mix for each segment Source: Armstrong, Kotler Da Silva (2006, p.213) These steps are defined by Armstrong, Kotler Da Silva (2006) as follows: Market segmentation: Dividing a market into distinct groups with distinct needs, characteristics, or behaviours who might require separate products or marketing mixes. Market Targeting: The process of evaluating each market segments attractiveness and selecting one or more segments to enter. Market positioning: Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target customers. 3.2 Market segmentation: Market segmentation is the act of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes (Armstrong, Kotler Da Silva 2006). Market segmentation is pre-requisite to access the right market and people at a maximum. It drives markets growth and increases sales to the business profitability from authors viewpoint. The effectiveness of segmentation should be measurable, accessible, substantial, differentiable and actionable (Smith 2003). Segmentation helps to see the target customers more effectively. The customers have different requirement and needs and influenced by different media. A segment is a unique group of customers who share some common characteristics that make them different from other groups of customers (Smith 2003). Some segments have different needs, require different versions of the same product, pay different prices, buy in different places, can be reached by different media (Smith 2003). Consumer markets can be segmented by many different variables which include geographic, demographics or social statistics, geodemographics, psychographics and behavioralistics. Smith (2003) explains these five categories as below: (1) Geographic: categorized by location which includes streets, towns, cities, regions, countries, continents, and climate, population density and so on. (2) Demographics (social statistics): segmented by age, gender, marital status, life cycle, social class, education, job type, social class, income level, because of consumers needs and wants change with above-mentioned elements. (3) Geodemographics: this mixes geographic and demographic data to create categories of house-type with locations. (4) Psychographics: segment market based on peoples lifestyle, personality, attitudes in accordance of their psychological feature. Lifestyle is often segmented by marketer among others factors. (5) Behavioralistics: bahavioral segmentation reflects the benefits consumer enjoyed and the consumption rate of products or services. Different consumer seeks benefits differently from own perspective. The consumers are divided by light, medium and heavy level as per individuals frequency of usage. The other type of segmentation, according to Smith (2003) is industrial, organizational or business-to- business markets. The organizational markets are segmented by personal characteristics of organizational customers and the benefits sought. The most common profilers for organizational markets are grouped as follows: Type of organization Size of organization (heavy or light user) Geographical location Corporate culture Operating characteristics Job title Purchasing approaches Apart from above profiles, it is felt that marketer also needs to find out who is the end user of organization so as to better understand the direct customers wants and needs. How the customers would use the product or service, the answer helps improve or innovate the product or service to satisfy customers needs. Identify the usage rate which affects sales volume and sales forecast. Lastly, who is the purchasing person and the relationship with purchasing organization is very pertinent to the markets segmentation, because the product or service can be segmented precisely to the buyers once corporate strategies and demands are well perceived. Researchers from McKinsey and others institutes have studied commodity markets, it showed that even customers in commodity market are classified by three segments. Customers concerned about cost more than quality who are Price-sensitive buyers. Whereas, people go for quality excellence and deliverables-focused fall into service segment. The commitment customers are close to total value, thereby winning a long-term relationship (Doyle 2002). While E-commerce is impacting the lives and lifestyle of people, many people prefer to research the related products and rely on the internet as guidance before purchase. In the Reverse Segmentation pinpointed by Kotler, Jain and Maesinecee (2002), customers inform companies of their likes, dislikes and other key messages by answering online questionnaire. The information can be used by the company to construct customer segments. The company can then develop appropriate offerings for the different segments. Marketers can respond to reverse marketing by paying attention to the customers four Cs: enhanced customer value, lower costs, improved convenience, and better communication (Kotler, Jain Maesincee 2002). They need to explore the customers cognitive space, assess the companys competency space, and capture the collaborators resource space (Kotler, Jain Maesincee 2002). Although segment variables vary with different products or services, the author feels that demographics is the most easiest and fastest way to segment the markets which can be measurable and differentiable in marketplace. The strengths are these information of demographics are quite steadfast compare with others categories, people can change their location, lifestyle but most of people cannot change age and gender. The data can be attained from local authorities and other professional organizations without or less costs. 3.3. Market Targeting Target marketing evaluates each market segments attractiveness and selects one or more segments to serve (Armstrong, Kotler Da Silva 2006). To target the best market segments, the company should analyze each segments size and growth (product life cycle), profitability and competition, structural attractiveness and compatibilities with company objectives and resources (Armstrong, Kotler Da Silva 2006). Chaston (1999) also mentions that the identified segment must be of an adequate size, the higher costs of servicing customers needs can be recovered through charging higher prices, the segment is accessible to the supplier and the selected marketing position is resistant to the subsequent entry of competitors. According to Armstrong, Kotler Da Silva (2006) and Doyle (2002), selecting the best target segments involve below strategies which depend on company resources and product itself: Undifferentiated marketing: offers a product for mass market, requires mass production, mass distribution and mass promotion for the same product to all consumers without differences among segments. Differentiated marketing: develops different market offers for two or more segments. Concentrated marketing: niche market focuses on only one or a few market segments. It is especially favored by companies with limited resources. Micromarketing: it includes local marketing and individual marketing. Products or services are tailor-made in pursuit of unique needs from specific individuals and locations. Above are concepts of common target marketing strategies and marketers often adapt to one of them to market their products/services. The author favours concentrated marketing because it provides a strong foundation to build up reputation and gain a great market share effectively. This marketing strategy also helps small company to reduce costs and maintain high prices. However, there is a risk involved as once the segment grows rapidly, it will likely attract larger competitors. Market Positioning Positioning is all about how a product or service is positioned or perceived in the minds of a target group of customers. It answers the question: Why will someone in the target market(s) buy my product or service instead of the competitors? (Lodish, Morgan Kallianpu 2001). American academics Aaker and Shansby categorized all the variables into six groups as follows (Smith 2003): Attribute, eg gentleness, ruggedness, tasteful Price and quality, eg premium-quality image or value-based Use or application, eg associations with a particular situation or occasion for use User, eg linking the product or service to types of users, lifestyles, profiles Product class, eg positioning in diet foods or in normal foods Competitors, eg positioning against a competitor and competitive advertising Perceptual maps help to devise positionings and repositionings. Product positioning maps are drawn with their axes dividing the plot into four quadrants. This is because most of the parameters upon which they are based typically range from high to low and the two attributes usually considered are quality and price. However, it is felt that real-life product positioning maps will be more complex as there involves a number of dimensions, apart from the two attributes being considered. A products position is a complex set of perceptions, impressions and feeling that consumers have for the product compared with competing products. A product or service must differentiate its offer by building a unique bundle of benefits that appeals to a substantial group within the segment. Beyond the product differentiation, companies also can be differentiated by hiring better people which overtake other competitors. Generally, there are five winning value propositions to brand the products positionings: more for more, more for the same, the same for less, less for much less, or more for less (Armstrong, Kotler Da Silva 2006). Doyle (2002) adds that companies must gauge the 4 criteria so as to structure the differential advantages properly among customers. Successful marketer will always design the products or services that are unique, sustainable, profitable and offering benefits to customers. Overall, the author feels positioning is an outcome of differentiation strategy, the outcome of positioning ultimately is to create and anchor a market value proposition into the minds of targeted customers within segmented territory. It is proved that products unique proposition is associated with strong marketing communications and planning, in which deliver the deliberate position and convey the key message to target customers along a continuum. The distinctive benefit, chosen position and brand awareness take a long time to plot and map out through consistent market effort. Although customers hardly change the original product perception in mind, but marketers often choose to repositioning the product when the target markets changes. 4. Basis for Proposed Segmentation and Targeting for the Service Chosen Armstrong, Kotler Da Silva (2006) have a checklist of segmentation bases which serves a knife to slice or carve up the segments correctly. Marketer must draw a close attention to the nature of the product and market, to select the most relevant variables for the best segmentation bases. Demographic variables: age, disposable income, gender, occupation etc Geographic variables: urban, suburban, rural etc Behavioral variables: benefit, occasion, usage, loyalty status etc Sunrise Graycare Network (SGN) divides customers into different groups based on age, income level, location and population density. China has the largest elder population in the world, which accounts for one fifth of the worlds total older population. The older population over 60 is 143 million by 2004, accounting for 10.97% of the total population. There are 11 provinces and municipal cities which are above the national average in population ageing. Beijing is among top of them is about 13.66% (Xiao 2007). According to the latest statistics released by 2010, the elderly population of Beijing has reached 2.54 million (CPDRC 2010). Beijings graying population is expected to grow to 6.5 million by 2050, when one in three people will be older than 60, the aging committee estimates (Cao Quan 2009). The shortfall of elder care service can be seen in Beijing. An example for whose nursing homes can only accommodate 9,924 people just 0.6% of the senior population.  With longer life expectancy, growing affluence and the effects of Chinas stringent One Child Law policy leaving the elderly with a child unable to care for them (Retirement Homes 2005). Aging residents in China usually are traditionally taken care of by their children. However, nowadays young peoples lifestyles have been changed, job competition caused growing work pressures, constantly overtime and anxiety. Many young couples turn to professional service to look after their parents and grandparents (Zhang 2010). A great shortfall in eldercare in China is a serious problem caught attention by government. Seeing the size of the graying population, SGNs segment groups specifically are working adults and 60 years old and above old people in Beijing. Working professionals at middle-age who need to take after both parents and parents in law, they will also need to raise and educate their children simultaneously. These people born in the 40s to 60s are sandwich generation, they are often very tired in keeping balance between life and work. A salary survey conducted by America Huiyue Company showed that Beijing Managers earn the juiciest salary, earning the highest salary among other cities in China (AsiaInfo Services 2002). It is believed that these people have sound financial condition and need professional care to lighten their burden. The feature of SGNs locations is a great access to very famous hospitals where potential clients frequently visit with their parents. SGN offices located in golden districts and only take about 5-10 minutes walking distance to the hospitals and residential areas. Hence, the segmentation bases zoom SGN target groups in two finer segments as below: Segmentation Age Income Level Location Population density Segment Profiler 1 60 and above RMB24,000 p.a. and above Downtown in Beijing, adjacent to local communities High Segment Profiler 2 40 to 60 RMB36,000 p.a. and above Downtown in Beijing, adjacent to local communities High As Doyle (2002) specifies that there are five factors govern the attractiveness of the segment, namely: Segment size Segment growth Profitability of the segment Current and potential competition Capabilities of the business After evaluating the two different market segments, SGNs targeting markets are chosen for both segment 1 and 2 based on the five factors. Due to SGN is a start- up company with limited resources, therefore, concentrated marketing strategy (or niche marketing) is deployed for the two targeting markets. The detailed analysis on attractiveness of the chosen targeting markets is as follows: 1. Segment size By 2050, the elderly Chinese will outnumber the entire U.S. population (USA United Nations Department of Public Information 1999), the elderly population in Beijing is about 2.54 million in 2010 (CPDRC 2010). Such a large size of targeting group determined SGNs market prospective. 2. Segment growth Beijings graying population is expected to grow to 6.5 million by 2050, when one in three people will be older than 60, the aging committee estimates (Cao Quan 2009). The data indicated clearly that the potential growth is positive, in other words, the peak of elderly service will not be ebbed but upsurge instead. 3. Profitability of the segment SGN used concentrated marketing strategy to market efficiently, which reduced marketing costs but focused to best serve consumers in the same way and to achieve profitability. The nature of business is considered a low investment yield high returns. No inventory worries. The other side, the eldercare business in China, according to Service Industry Tax Rebate Policy under Chapter 12.1 Elderly Service, it stipulated that agency for elderly service, disabled service, matchmaker agency, funeral service will not be taxed for the beginning of 3 years of business (BJ local Taxation Bureau 2010). It seems that the local government is actively promoting eldercares business by waiving off business tax and it is believed that there will be more benefits coming. It showed that SGN targeting markets can be most profitable. 4. Current and potential competition There is still a big gap to be filled and catered for the swelling graying population in China. Currently theres no direct competitor in Beijing, the competition will not be fierce. Although a numerous nursing homes and household agencies in local market are seen as indirect competitors, but SGN is the first company only practicing home-based eldercare service for aged 60 and above seniors, it makes SGN the top of mind company before any other rivals presence. 5. Capabilities of the business SGN established a team which is filled with versatile leaders who will inspire people to render the professional senior care to the targeting groups. The manpower capability is one of the companys key competitive advantages for business sustainable. SGN is hiring a pool of qualified and capable people to take challenging tasks every day, provided with on-job training regularly for continually business productivity. With sufficient staff on board, it is enabled to maximize business sales volume on daily basis. SGN office sites are located in four primary districts in Beijing. It serves as an extensive network to attract senior residents in each district. 5. Basis for Proposed Positioning Chosen Below Figure 5.1 shows the positioning map of indirect competitors and proposed SGNs position for current market situation: Figure 5.1 Positioning Map Quality Price Low High High Low Cluster A Cluster B Cluster C = Indirect competitors = SGN Source: Adapted from Armstrong, Kotler and Da Silva (2006, p.236) According to recent research and survey conducted by SGN, it is found that the two important attributes that customers want are Quality Service and Price. These survey results are plotted in a positioning map as per Figure 5.1, which illustrates the existence of three clusters in the current China market. Clusters A, B and C are indirect competitors for elderly care service, they are either nursing homes, household agencies or hourly maid service. The brands bundled together within Cluster A considered prestige segment due to high price and good service (quality), Cluster B represents the brands that are categorized in middle segment, their price and service ranked in average range. Those brands in Cluster C are pricing low and qualities are also in low level, competitors in Cluster C fall into economic segment. It is proposed that SGN positions itself as more for less for its value proposition, as shown in Figure 5.1. This value proposition is most welcome by customers and will enable us to greatly differentiate from these indirect competitors. SGN has the following competitive advantages: I. Focus SGN is only focusing in aged care solution, committed to deliver the highest standard quality of work to elderly for better quality of life. II. Home sweet home Despite of the modern nursing homes are equipped with most advanced facilities, it is always clean or sterilized all the while. The caregivers are professional and sympathetic, but people just feel aging there is depressing in China. Home is the best place to stay is what SGN endorse and practice. The environment is a key to ensure that clients enjoy themselves to a greater extent. III. Comprehensive service SGNs unique in-home care is covering all concerns from elderly people, from physical level to spiritual level needs, which other competitors are not able to fulfill some specific requirements. IV. Staff SGNs dedicated team is well-trained knowledgeable personnel with pleasant personality. General Practice Team is to handle the daily routine work for older people, medical and health care is handled by interdisciplinary team led by Geriatric Care Manager. V. Service charge SGNs service charge is subjected to the frequency and duration. SGN service charge is more flexible than other competitors, price options will enlarge client base and engage them from short-term to long term clients through their experience. The benefit chosen for SGNs positioning statement is: SGN is the only service specialist for home-based elderly service. Hence, the overall positioning statement for SGN is: To senior citizens, SGN offers the utmost personalized elderly service at their home. 6. Annual Schedule for the Programme including Marketing Budget/Expenditure Annual Schedule -Year of 2011 a) Budget and Deployment Plan Country Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Marketing Budget Total Budget Beijing, China -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Chinese New Year Feb 03-05 -Ads (ATL BTL) E-marketing Roadshow (community alliance) -Referral scheme Ads (ATL BTL) Open House (package promotion) E-marketing Referral scheme Labor Day May 01- 03 Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Dragon Boat Festival June 06 Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme Mid-Autumn Festival Sep 12 National Day Holiday (Oct 01-06) -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme Cost Estimate RMB5.000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB48,000.00 RMB50,000.00  © SGN 2011 Total RMB48,000.00 7. Conclusion Upon segmentation, two distinct segments were identified and evaluated of their market attractiveness. It is recommended that SGN targets both segments, adopting concentrated marketing strategy, via single marketing mix. These two segments are: Profiler 1 is a group of senior citizens of age 60 and above and profiler 2 is a group of middle age citizens from 40 to 60 years old working professionals. The positioning strategy proposed for SGN is more for less value proposition and positioning statement as To senior citizens, SGN offers the utmost personalized elderly service at their home.

Noh Extended Essay

Every culture in the world has its own theater. In Japan one of the most ancient forms of theater is Noh. The Noh theater found its form in the fourteenth century and continues in much the same form, with many of the same plays, in present day Japan. A Noh play portrays one all-encompassing emotion dominating the main character, the  shite. Whether jealousy, rage, or sorrow, all music, gesture, dance, and recitation are used to build the emotion to its final climax at the close of the play. Often the plays depict the return of a historical personage, in spirit – or â€Å"ghostly† – form, to the site of a significant event in his or her life.A warrior might return to the battle field, or young woman to the scene of a love affair. According to Buddhism of the fourteenth century, a person could not find spiritual release even after death if he still possessed a strong emotion or desire. To exorcise this emotion, the warrior might appear in his armor and recreate t he battle in a dance. The dance would reveal his humiliation at suffering defeat. Noh plays are extremely intense. In order to express something so abstract as an emotion, words are often inadequate. As the play progresses, then, dance and poetry are used to express the tortured heart.Other elements which contribute to an intensification of the mood are the bare simplicity of the stage which allows no distraction from the main character, and the gorgeous costumes of the main character himself. The stylized movements also help to focus the energy on the emotion rather than on the individual personalities. In Noh as in classical ballet, every movement is choreographed and often symbolic. There is no individual interpretation. Masks are used in many different cultures. In Japan, Noh masks are used for theatre and dance performances.Each mask represents a certain person, hero, devil, ghost, or legendary animal, depending on what the character is in the performance. As Noh is an art form that utilizes masks, there is a great variety of them. There were originally about 60 basic types of noh masks, but today there are well over 200 different kinds in use. Noh performers feel that the noh mask has a certain power inherent in it which makes it much more spiritual than a prop used to change ones appearance. Taking into account the status of a certain noh, the noh performer will carefully choose a noh mask, known also as a noh-men or omote.In most cases, the exact mask is not predetermined, but depending on which noh is being done, the shite has a variety to choose from. In the end, it is up to the shite to make the final determination as to which mask is chosen. Exactly when the noh mask came into being is not entirely clear however it is believed that masks, and their names still used today, were developed from the mid to latter part of the Muromachi period (1392-1573). Previous to that time, the mask conventions were not entirely set and masks themselves had stronger religious connotations.It was during the Muromachi period that the religious significance of the masks began to wane and they took on more human characteristics. It is thought that as performers started to think more about the use of yugen (mysterious beauty) and profundity, they felt they needed to hide the unattractive aspects of their own faces and concentrate on making the beauty of noh stronger. Between the end of the Muromachi period and the modern age the art of making noh masks was established as a hereditary art with a long lineage.Two examples are the Deme family from Echizen (present day Fukui prefecture) and the Iseki family from Ohmi (present day Shiga prefecture). Following the establishment of noh mask making families, the stylization of noh masks significantly advanced. Even today there are many independent mask makers. While some nohgaku performers still make their own masks, the performance world and the mask-making world are essentially independent of each other. As it is often difficult to tell the actual feelings expressed in a noh mask, it is said to be made with a â€Å"neutral† expression.The mask carver tries to instill a variety of emotions in the mask. It is up to the performer to imbue the mask with emotion. One of the techniques used in this task is to slightly tilt the mask up or down. With terasu (tilting upwards) the mask appears to be slightly smiling or laughing and the expression lightens somewhat. While kumorasu (tilting downwards), produces a slight frown and can express sadness or crying. Basically, by using minute movements, the performer is able to express very fully. Noh masks, like costumes and props, are extremely valuable heirlooms and handed down from generation to generation.After having the costume put on, the shite then goes to the kagami no ma (mirror room) where in front of a mirror, the shite faces the mask. In putting the mask on, the word kaburu (putting on clothing) is not used. Instead the word kak eru (to hang) or tsukeru (to attach) is used. In this way, it is implying that the performer is â€Å"becoming† the mask, and its emotions, in order to better express the characters feelings. In reality, a noh mask does not entirely cover a noh performer’s face when it is being worn. In fact, it is thought best if some part of the chin and/or jowls show.Also, as the eye holes of the mask are very small, the field of vision of the performer is very limited when wearing the mask. Consequently the simple design of the stage and the use of hashira (pillars) assists in helping the performer know their location during a performance. Not all the main performers on stage wear masks in noh. Usually the shite and the tsure wear masks and occasionally there are instances where the ai will as well. The waki as a rule, playing a character who is living in the present, does not wear a mask. This is called hitamen or a â€Å"direct mask. However, even without wearing a mask, the per former is meant to â€Å"make their face a mask. † The performer must inject power and emotion into their performance while not using their face to express. In some genzai noh the shite or tsure do not wear masks. Noh performances reflect upon the daily life and times of the Japanese. An extremely stylized art form which dates back to the feudal period, the masks used convey the mood and character of the part played by the performer. Thus, each mask is a manifestation of elegant simplicity and rustic tranquility.

USS Saratoga (CV-3) in World War II

USS Saratoga (CV-3) was an American aircraft carrier that saw extensive service during World War II (1939-1945). Originally conceived as a battlecruiser, Saratoga was selected for conversion to an aircraft carrier following the signing of the Washington Naval Treaty. Entering service in 1927, it was the US Navys first large carrier. With the beginning of World War II, Saratoga took part in many of the campaigns in the Pacific and sustained major damage on several occasions. With the end of the conflict, it was selected for disposal and was sunk during the Operation Crossroads atomic testing at Bikini Atoll. Background Originally conceived as part of a large building program in 1916, USS Saratoga was intended to be a Lexington-class battlecruiser mounting eight 16 guns and sixteen 6 guns. Authorized along with the South Dakota-class battleships as part of the Naval Act of 1916, the US Navy called for the six ships of the Lexington-class to be capable of 33.25 knots, a speed which had previously only been attainable by destroyers and other smaller craft. With the American entry into World War I in April 1917, construction of the new battlecruisers was repeatedly postponed as shipyards were called upon to produce destroyers and submarine chasers to combat the German U-boat threat and escort convoys. During this time, the final design of the Lexington-class continued to evolve and engineers worked to design a power plant capable of achieving the desired speed.  Ã‚   Design With the end of the war and a final design approved, construction moved forward on the new battlecruisers.  Work on Saratoga commenced on September 25, 1920 when the new ship was laid down at New York Shipbuilding Corporation in Camden, NJ. The ships name derived from the American victory at the Battle of Saratoga during the American Revolution which played a key role in securing the alliance with France. Construction was halted in early 1922 following the signing of the Washington Naval Treaty which limited naval armaments. Though the ship could not be completed as a battlecruiser, the treaty did allow for two capital ships, then under construction, to be converted into aircraft carriers. As a result, the US Navy elected to complete Saratoga and USS Lexington (CV-2) in this fashion. Work on Saratoga soon resumed and the hull was launched on April 7, 1925 with Olive D. Wilbur, wife of Secretary of the Navy Curtis D. Wilbur, serving as sponsor. USS Saratoga (CV-3) shortly after its lauch in 1925. US Naval History and Heritage Command Construction As converted battlecruisers, the two ships possessed superior anti-torpedo protection than future purpose-built carriers, but were slower and had narrower flight decks. Capable of carrying over ninety aircraft, they also possessed eight 8 guns mounted in four twin turrets for anti-ship defense. This was the largest size gun permitted by the treaty. The flight deck featured two hydraulically powered elevators as well as a 155 F Mk II catapult. Intended for launching seaplanes, the catapult was seldom used during active operations. Re-designated CV-3, Saratoga was commissioned on November 16, 1927, with Captain Harry E. Yarnell in command, and became the US Navys second carrier after USS Langley (CV-1). Its sister, Lexington, joined the fleet a month later. Departing Philadelphia on January 8, 1928, future admiral Marc Mitscher landed the first aircraft on board three days later. USS Saratoga (CV-3) OverviewNation: United StatesType: Aircraft CarrierShipyard: New York Shipbuilding Corporation, Camden, NJLaid Down: September 25, 1920Launched: April 7, 1925Commissioned: November 16, 1927Fate: Sunk as part of Operation Crossroads, July 25, 1946SpecificationsDisplacement: 38,746 tonsLength: 880 ft.Beam: 106 ft.Draft: 24 ft., 3Propulsion: 16 Ãâ€" boilers, geared turbines and electric drive, 4 Ãâ€" screwsSpeed: 34.99 knotsRange: 10,000 nautical miles at 10 knotsComplement: 2,122 menArmament (as built)4 Ãâ€" twin 8-in. guns, 12 Ãâ€" single 5-in. gunsAircraft (as built)91 aircraft Interwar Years Ordered to the Pacific, Saratoga transported of force of Marines to Nicaragua before transiting the Panama Canal and arriving at San Pedro, CA on February 21. For the remainder of the year, the carrier remained in the area testing systems and machinery. In January 1929, Saratoga took part in Fleet Problem IX during which it mounted a simulated attack on the Panama Canal. USS Saratoga (CV-3) underway in January 1928. US Naval History and Heritage Command Largely serving in the Pacific, Saratoga spent much of the 1930s taking part in exercises and developing strategies and tactics for naval aviation. These saw Saratoga and Lexington repeatedly show the increasing importance of aviation in naval warfare. One exercise in 1938 saw the carriers air group mount a successful attack on Pearl Harbor from the north. The Japanese would use a similar approach during their attack on the base three years later at the start of World War II. World War II Begins Entering Bremerton Navy Yard on October 14, 1940, Saratoga had its anti-aircraft defenses enhanced as well as received the new RCA CXAM-1 radar. Returning to San Diego from a brief refit when the Japanese attacked Pearl Harbor, the carrier was ordered to carry US Marine Corps fighters to Wake Island. With the Battle of Wake Island raging, Saratoga arrived at Pearl Harbor on December 15, but was unable to reach Wake Island before the garrison was overrun. Returning to Hawaii, it remained in the area until being hit by a torpedo fired by I-6 on January 11, 1942. Sustaining boiler damage, Saratoga returned to Pearl Harbor where temporary repairs were made and its 8 guns removed. Leaving Hawaii, Saratoga sailed for Bremerton where further repairs took place and modern batteries of 5 anti-aircraft guns installed. Emerging from the yard on May 22, Saratoga steamed south to San Diego to begin training its air group. Shortly after arriving, it was ordered to Pearl Harbor to take part in the Battle of Midway. Unable to sail until June 1, it did not arrive in the battle area until June 9. Once there, it embarked Rear Admiral Frank J. Fletcher, whose flagship, USS Yorktown (CV-5) had been lost in the fighting. After briefly operating with USS Hornet (CV-8) and USS Enterprise (CV-6) the carrier returned to Hawaii and began ferrying aircraft to the garrison on Midway. On July 7, Saratoga received orders to move to the Southwest Pacific to aid in Allied operations in the Solomon Islands. Arriving late in the month, it began conducting airs strikes in preparation for the invasion of Guadalcanal. On August 7, Saratogas aircraft provided air cover as the 1st Marine Division opened the Battle of Guadalcanal. In the Solomons Though the campaign had just begun, Saratoga and the other carriers were withdrawn on August 8 to refuel and replenish aircraft losses. On August 24, Saratoga and Enterprise returned to the fray and engaged the Japanese at the Battle of the Eastern Solomons. In the fighting, Allied aircraft sank the light carrier Ryujo and damaged the seaplane tender Chitose, while Enterprise was hit by three bombs. Protected by cloud cover, Saratoga escaped the battle unscathed. This luck did not hold and a week after the battle the carrier was struck by a torpedo fired by I-26 which caused a variety of electrical issues. After making temporary repairs at Tonga, Saratoga sailed to Pearl Harbor to be dry docked. It did not return to the Southwest Pacific until arriving at Noumà ©a in early December. Through 1943, Saratoga operated around the Solomons supporting Allied operations against Bougainville and Buka. During this time, it operated for periods with HMS Victorious and the light carrier USS Princeton (CVL-23). On November 5, Saratogas aircraft conducted strikes against the Japanese base at Rabaul, New Britain. Inflicting heavy damage, they returned six days later to attack again. Sailing with Princeton, Saratoga took part in the Gilbert Islands offensive in November. Striking Nauru, they escorted troop ships to Tarawa and provided air cover over the island. In need of an overhaul, Saratoga was withdrawn on November 30 and directed to proceed to San Francisco. Arriving in early December, the carrier spent a month in the yard which saw additional anti-aircraft guns added. To the Indian Ocean Arriving at Pearl Harbor on January 7, 1944, Saratoga joined with Princeton and USS Langley (CVL-27) for attacks in the Marshall Islands. After attacking Wotje and Taroa at the end of the month, the carriers began raids against Eniwetok in February. Remaining in the area, they supported the Marines during the Battle of Eniwetok later the month. On March 4, Saratoga departed the Pacific with orders to join the British Eastern Fleet in the Indian Ocean. Sailing around Australia, the carrier reached Ceylon on March 31. Joining with the carrier HMS Illustrious and four battleships, Saratoga took part in successful raids against Sebang and Surabaya in April and May. Ordered back to Bremerton for an overhaul, Saratoga entered port on June 10. USS Saratoga (CV-3) in Puget Sound after a refit, September 1944. US Naval History and Heritage Command With work complete, Saratoga returned to Pearl Harbor in September and began operations with USS Ranger (CV-4) to train night fighting squadrons for the US Navy. The carrier remained in the area conducting training exercises until January 1945 when it was ordered to join USS Enterprise in support of the invasion of Iwo Jima. After training exercises in the Marianas, the two carriers joined in mounting diversionary attacks against the Japanese home islands. Refueling on February 18, Saratoga was detached with three destroyers the next day and directed to launch night patrols over Iwo Jima and nuisance attacks against Chi-chi Jima. Around 5:00 PM on February 21, a Japanese air attack struck the carrier. Hit by six bombs, Saratogas forward flight deck was badly damaged. By 8:15 PM the fires were under control and the carrier was sent to Bremerton for repairs. Final Missions These took until May 22 to complete and it was not until June that Saratoga arrived at Pearl Harbor to commence training its air group. It remained in Hawaiian waters until the wars end in September. One of only three prewar carriers (along with Enterprise and Ranger) to survive the conflict, Saratoga was ordered to take part in Operation Magic Carpet. This saw the carrier carry 29,204 American serviceman home from the Pacific. Already obsolete due to the arrival of numerous Essex-class carriers during the war, Saratoga was deemed surplus to requirements after the peace. As a result, Saratoga was assigned to Operation Crossroads in 1946. This operation called for the testing of atomic bombs at Bikini Atoll in the Marshall Islands. On July 1, the carrier survived Test Able which saw a bomb air burst over the assembled ships. Having sustained only minor damage, the carrier was sunk following the underwater detonation of Test Baker on July 25. In recent years, the wreck of Saratoga has become a popular scuba diving destination.

Residential Schools Vs. Public Schools - 1121 Words

INTRODUCTION The First Nations children were greatly affected by the residential schools, as it left them physically and emotionally damaged from the trauma of being isolated from their families and cultural values; being abused (physically, verbally and sexually) while also being discriminated against, which had lasting effects. Although there were many other tribes who were also neglected, such as the metis and the units, my focus will be on the First Nations boys and girls who were affected by the residential schools and how it continues to affect them in today s society. Throughout this essay, I will be proving examples and research to show what the residential schools were followed by what type of effects it had on the boys and girls who were forced to attend the schools. RESIDENTIAL SCHOOLS The Indian Residential Schools were boarding schools that forced students to leave their families and homes in order to go and continue their education elsewhere. They were formulated with the partnership of the United Churches along with the Government. (Laing,2013:53). The Government and the Churches put these schools in place in order to separate the children from their family and cultural customs and values. The goal was to isolate the children from what they are used to in order to â€Å"kill the Indian in the child† and have them pick up the new Euro- Canadian culture and values along with the English Language. In addition to being taken away from their families, theShow MoreRelatedResidential Schools Vs. Public Schools1253 Words   |  6 PagesResidential School’s were introduced back in the 1870’s, they were made to change the way native children spoke their languages and how they viewed their cultures. The residential school system in Canada was operat ed by the government, where the native children were aggressively forced away from their loved ones to participate in these schools (1000 Conversations). 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