Marketing Plan For A New Product - 776 Words

Marketing Plan for a new product Background In 1990, Mr. John and his family in the city of San Francisco had established SH confectionary which has grown to be a big franchisor with 10 stores in the State of California. SH confectioners are interested in adding new products to their product line to expand their business. In order to do so, Mr. John had came up with an idea of selling liquor flavoured chocolates named Grand Marnier in his store. This chocolate consists of orange flavoured, and it has only 1% of alcohol in it. Marketing Strategy SH Confectionary will introduce a new product named Grand Manier chocolate using extensive advertising. The marketing objectives consist of targeting specific age people and distribute them in various cities in order to increase revenue, and also customer satisfaction. The action plan includes the following things: 1. Product 2. Price 3. Distribution 4. Promotion Product Currently, SH Confectionary is selling various flavours which includes caramel, lemon, Raspberry pink. We will introduce orange flavoured liquor chocolates which are cost effective and also permitted by the government to sell in the store. Our product will be having an expiry of 6 months from the date of manufacturing, and it will be replaced as soon as it is near the date of expiry. There will be an offer on these chocolates for a week such as Buy 1 and Get 1 Free. Our goal is to sell 25 boxes of chocolates perShow MoreRelatedMarketing Plan Of A New Product1137 Words   |  5 PagesBackground It’s not too far, about one month ago we six friends were gossiping in our university. We were talking about our new term paper of marketing course. We were discussing what our topic should be. All of us gave so many ideas about our term paper objective, â€Å"Marketing Plan of a New Product†. Suddenly one of us invent the idea to production of â€Å"Date Palm Juice† in a new format which no one ever seen. All of us support the idea and it’s really nice. After that day we started our research onRead MoreMarketing Plan For A New Product2084 Words   |  9 Pageslike a good start. Presenting a new product to the market is not just described as selling and promoting. Certainly, launching a new product needs more than just that, in orders to be highly demanded by customers. Another things also contribute to making a great product: dedicated employees, good strategy, decent information systems, excellent implementation, in special when it comes to introduce a new product to a highly developed market. That is where marketing should be used, as nowadays, successfulRead MoreMarketing Plan For A New Product1357 Words   |  6 PagesWhenever introducing a new product to a current market, an organization will need to prepare for challenges they may face. For this reason, Kohler will need to be smart with our promotional and advertising objectives when introducing Hygieia to the commercial and residential markets. Our objectives will focus on building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand. Working with our big box retailers, we will need to work closely with channelRead MoreMARKETING PLAN FOR NEW PRODUCT4262 Words   |  18 Pagesï » ¿ASSIGNMENT ON MARKETING PLAN FOR NEW PRODUCT SUBMITTED TO: Bankim Chandra Sarker Lecturer Marketing Department, BUBT SUBMITTED BY: Rajeeb Kumar Saha ID# 13142201070 (30th) S.M Rafiqual Islam Rahat ID# 11121201529 (23rd) Mohammad Rasel ID# 12132201078(27th) MBA PROGRAM, BUBT BANGLADESH UNIVERSITY OF BUSINESS AND TECHNOLOGY Plot#77-78 # 9 Rupnagar Mrpur-2, Dhaka-1216 SUBMISSION DATE: 07-01-2015 January 07, 2015 The LecturerRead MoreNew Product Marketing Plan4260 Words   |  18 PagesSYNERGY 3-in-1 Laundry System Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg 3 SITUATION ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 3 2.1 3.0 4.0 Target Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 4 NEW PRODUCT INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 5 SWOT ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......Pg 6 4.1 4.2 4.3 4.4 Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 6 Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 7 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNew Product Marketing Plan7111 Words   |  29 PagesTABLE OF CONTENTS ACKNOWLEDGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ APPROVAL LETTER †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. THE CHALLENGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Product concept and description †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Characteristics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¢ Strategies to be implemented†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................................ †¢ Company’s strategic goals †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... SITUATIONAL ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ CompanyRead MoreAn Effective Marketing Plan For A New Product1037 Words   |  5 PagesAn effective marketing plan is one of the most important steps in introducing a new product or service. It is an essential tool in preparing executives, employees, and partners of the company in understanding the strategy to entering the market place with success. Having a solid marketing plan will not only ensure that the company is sticking to the schedule, but that the marketing resources are being disbursed wisely and appropriately (U.S. Small Business Administration). Some of the main objectivesRead MoreNew Product Launch Marketing Plan922 Words   |  4 PagesNew Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC StrategyRead MoreMarketing Plan for New Product Launch2326 Words   |  10 Pages{draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name Id: Imran Shoukat MBP Members Name Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: PurposeRead MoreMarketing Plan For Developing New Products1690 Words   |  7 Pages Product Development Name Institution of Affiliation Describing the Product The new product is the adjustable umbrella. This is the newest product for the Sky-Joy Company. The product comes with many features that are good for the different customers thus making it the best product ever in the market. The product is easily adjustable to fit in a small bag thus making it easily portable to carry. Its portability makes it the best to travel with and maybe use it anytime depending

The Crystal Shard 21. The Icy Tomb Free Essays

string(125) " crest of the fall were several huge icicles that stretched from the domed ceiling down below Wulfgar’s line of sight\." At the base of the great glacier, hidden off in a small dell where one of the ice spurs wound through broken rifts and boulders, was a place the barbarians called Evermelt. A hot spring fed a small pool, the warmed waters waging a relentless battle against ice floes and freezing temperatures. Tribesmen stranded inland by early snows, who could not find their way to the sea with the reindeer herd, often sought refuge at Evermelt, for even in the coldest months of winter, unfrozen, sustaining water could be found here. We will write a custom essay sample on The Crystal Shard 21. The Icy Tomb or any similar topic only for you Order Now And the warming vapors of the pool made the temperatures of the immediate area bearable, if not comfortable. Yet the warmth and drinking water were only a part of Evermelt’s worth. Beneath the opaque surface of the misty water lay a hoard of gems and jewels, gold and silver, that rivaled the treasure of any king in this entire region of the world. Every barbarian had heard of the legend of the white dragon, but most considered it to be just a fanciful tale recounted by self-important old men for the amusement of children. For the dragon hadn’t emerged from its hidden lair in many, many years. Wulfgar knew better, though. In his youth his father had accidentally stumbled upon the entrance to the secret cave. When Beornegar later learned the legend of the dragon, he understood the potential value of his discovery and had spent years collecting all of the information he could find concerning dragons, especially white dragons, and Ingeloakastimizilian in particular. Beornegar had been killed in a battle between tribes before he could make his attempt at the treasure, but living in a land where death was a common visitor, he had foreseen that grim possibility and had imparted his knowledge to his son. The secret did not die with him. * * * Wulfgar felled a deer with a throw of Aegis-fang and carried the beast the last few miles to Evermelt. He had been to this place twice before, but when he came upon it now, as always, its strange beauty stole his breath. The air above the pool was veiled in steam, and chunks of floating ice drifted through the misty waters like meandering ghost ships. The huge boulders surrounding the area were especially colorful, with varying hues of red and orange, and they were encapsulated in a thin layer of ice that caught the fire of the sun and reflected brilliant bursts of sparkling colors in startling contrast to the dull gray of the misted glacier ice. This was a silent place, sheltered from the mournful cry of the wind by walls of ice and rock, free of any distractions. After his father was killed, Wulfgar had vowed, in tribute to the man, to make this journey and fulfil his father’s dream. Now he approached the pool reverently, and though other matters pressed in on him, he paused for reflection. Warriors of every tribe on the tundra had come to Evermelt with the same hopes as he. None had ever returned. The young barbarian resolved to change that. He firmed his proud jaw and set to work skinning the deer. The first barrier that he had to overcome was the pool itself. Beneath its surface the waters were deceptively warm and comfortable, but anyone who emerged from the pool into the air would be frozen dead in minutes. Wulfgar peeled away the hide of the animal and began scraping away the underlying layer of fat. He melted this over a small fire until it attained the consistency of thick paint, then smeared it over every inch of his body. Taking a deep breath to steady himself and focus his thoughts on the task at hand, he took hold of Aegis-fang and waded into Evermelt. Under the deadening veil of mist, the waters appeared serene, but as soon as he moved away from the edges of the pool, Wulfgar could feel the strong, swirling currents of the hot stream. Using a jutting rock overhang as a guidepost, he approximated the exact center of the pool. Once there, he took a final breath and, confident of his father’s instructions, opened himself to the currents and let himself sink into the water. He descended for a moment, then was suddenly swept away by the main flow of the stream toward the north end of the pool. Even beneath the mist the water was cloudy, forcing Wulfgar to trust blindly that he would break free of the water before his breath ran out. He was within a few feet of the ice wall at the pool’s edge before he could see the danger. He braced himself for the collision, but the current suddenly swirled, sending him deeper. The dimness darkened to blackness as he entered a hidden opening under the ice, barely wide enough for him to slip through, though the unceasing flow of the stream gave him no choice. His lungs cried for air. He bit down on his lip to keep his mouth from bursting open and robbing him of the last wisps of precious oxygen. Then he broke into a wider tunnel where the water flattened out and dropped below the level of his head. He hungrily gasped in air, but he was still sliding along helplessly in the rushing water. One danger was past. The slide twisted and turned, and the roar of a waterfall clearly sounded up ahead. Wulfgar tried to slow his ride, but couldn’t find a handhold or any kind of a brace, for the floor and walls were of ice smoothed under centuries of the flowing stream. The barbarian tossed wildly, Aegis-fang flying from his hands as he futilely tried to drive them into the solid ice. Then he came into a wide and deep cavern and saw the drop before him. A few feet beyond the crest of the fall were several huge icicles that stretched from the domed ceiling down below Wulfgar’s line of sight. You read "The Crystal Shard 21. The Icy Tomb" in category "Essay examples" He saw his only chance. When he approached the lip of the drop, he sprang outward, wrapping his arms around an icicle. He dropped quickly as it tapered, but saw that it widened again as it neared the floor, as though a second icicle had grown up from the floor to meet this one. Safe for a moment, he gazed around the strange cavern in awe. The waterfall captured his imagination. Steam rose from the chasm, adding a surrealistic flavor to the spectacle. The stream poured over the drop, most of it continuing on its way through a small chasm, barely a crack in the floor thirty feet below at the base of the fall. The droplets that cleared the chasm, though, solidified as they separated from the main flow of the stream and bounced away in all directions as they hit the cavern’s ice floor. Not yet completely hardened, the cubes stuck fast where they landed, and all about the base of the waterfall were strangely sculpted piles of broken ice. Aegis-fang flew over the drop, easily clearing the small chasm to smash into one such sculpture, scattering shards of ice. Though his arms were numbed from the icicle slide, Wulfgar quickly rushed over to the hammer, already freezing fast where it had landed, and heaved it free of the ice’s hardening grip. Under the glassy floor where the hammer had cracked away the top layers; the barbarian noticed a dark shadow. He examined it more closely, then backed away from the grizzly sight. Perfectly preserved, one of his predecessors had apparently gone over the long drop, dying in the deepening ice where he had landed. How many others, Wulfgar wondered, had met this same fate? He didn’t have time to contemplate it further. One of his other concerns had been dispelled, for much of the cavern’s roof was only a few feet below the daylit surface and the sun found its way in through those parts that were purely ice. Even the smallest glow coming from the ceiling was reflected a thousand times on the glassy floors and walls, and the whole cavern virtually exploded in sparkling bursts of light. Wulfgar felt the cold acutely, but the melted blubber had protected him sufficiently. He would survive the first dangers of this adventure. But the spectre of the dragon loomed somewhere up ahead. Several twisting tunnels led off of the main chamber, carved by the stream in long-past days when its waters ran high. Only one of these was large enough for a dragon, though. Wulfgar contemplated searching out the others first, to see if he might possibly find a less obvious way into the lair. But the glare and distortions of light and the countless icicles hanging from the ceiling like a predator’s teeth dizzied him, and he knew that if he got lost or wasted too much time, the night would fall over him, stealing his light and dropping the temperature below even his considerable tolerance. So he banged Aegis-fang on the floor to clear away any remaining ice that clung to it and started straight ahead down the tunnel he believed would lead him to the lair of Ingeloakastimizilian. * * * The dragon slept soundly beside its treasure in the largest chamber of the ice caves, confident after many years of solitude that it would not be disturbed. Ingeloakastimizilian, more commonly known as Icingdeath, had made the same mistake that many of its kin, with their lairs in similar caves of ice, had made. The flowing stream that offered entrance to and escape from the caves had diminished over the years, leaving the dragon trapped in a crystalline tomb. Icingdeath had enjoyed its years of hunting deer and humans. In the short time the beast had been active, it had earned quite a respectable reputation for havoc and terror. Yet dragons, especially white ones who are rarely active in their cold environments, can live many centuries without meat. Their selfish love of their treasure can sustain them indefinitely, and Icingdeath’s hoard, though small compared to the vast mounds of gold collected by the huge reds and blues that lived in more populated areas, was the largest of any of the tundra-dwelling dragons. If the dragon had truly desired freedom, it could probably have broken through the cavern’s ice ceiling. But Icingdeath considered the risk too great, and so it slept, counting its coins and gems in dreams that dragons considered quite pleasant. The slumbering worm didn’t fully realize, though, just how careless it had become. In its unbroken snooze, Icingdeath hadn’t moved in decades. A cold blanket of ice had crept over the long form, gradually thickening until the only clear spot was a hole in front of the great nostrils, where the rhythmic blasts of exhaled snores had kept the frost away. And so Wulfgar, cautiously stalking the source of the resounding snores, came upon the beast. Viewing Icingdeath’s splendor, enhanced by the crystalline ice blanket, Wulfgar looked upon the dragon with profound awe. Piles of gems and gold lay all about the cavern under similar blankets, but Wulfgar could not pull his eyes away. Never had he viewed such magnificence, such strength. Confident that the beast was helplessly pinned, he dropped the hammer’s head down by his side. â€Å"Greetings, Ingeloakastimizilian,† he called, respectfully using the beast’s full name. The pale blue orbs snapped open, their seething flames immediately apparent even under their icy veil. Wulfgar stopped short at their piercing glare. After the initial shock, he regained his confidence. â€Å"Fear not, mighty worm,† he said boldly. â€Å"I am a warrior of honor and shall not kill you under these unfair circumstances.† He smiled wryly. â€Å"My lust shall be appeased by simply taking your treasure!† But the barbarian had made a critical mistake. A more experienced fighter, even a knight of honor, would have looked beyond his chivalrous code, accepted his good fortune as a blessing, and slain the worm as it slept. Few adventurers, even whole parties of adventurers, had ever given an evil dragon of any color an even break and lived to boast of it. Even Icingdeath, in the initial shock of its predicament, had thought itself helpless when it had first awakened to face the barbarian. The great muscles, atrophied from inactivity, could not resist the weight and grip of the ice prison. But when Wulfgar mentioned the treasure, a new surge of energy blew away the dragon’s lethargy. Icingdeath found strength in anger, and with an explosion of power beyond anything the barbarian had ever imagined, the dragon snapped its cordlike muscles, sending great chunks of ice flying away. The entire cavern complex trembled violently, and Wulfgar, standing on the slippery floor, was thrown down on his back. He rolled aside at the very last moment to dodge the spearlike tip of a falling icicle dislodged by the tremor. Wulfgar regained his feet quickly, but when he turned, he found himself facing a horned white head, leveled to meet his eyes. The dragon’s great wings flexed outward, shaking off the last remnants of its blanket, and the blue eyes bore into Wulfgar. The barbarian desperately looked around for an escape. He pondered throwing Aegis-fang, but knew that he couldn’t possibly kill the monster with a single strike. And, inevitably, the killing breath would come. Icingdeath considered its foe for a moment. If it breathed, it would have to settle for frozen flesh. It was a dragon, after all, a terrible worm, and it believed, probably rightly so, that no single human could ever defeat it. This huge man, however, and particularly the magical hammer, for the dragon could sense its might, disturbed the worm. Caution had kept Icingdeath alive through many centuries. It would not close to melee with this man. The cold air gathered in its lungs. Wulfgar heard the intake of air and reflexively dove to the side. He couldn’t fully escape the blast that followed, a frosting cone of unspeakable cold, but his agility, combined with the deer blubber, kept him alive. He landed behind a block of ice, his legs actually burned by the cold and his lungs aching. He needed a moment to recover, but he saw the white head lifting slowly into the air, taking away the angle of the meager barrier. The barbarian could not survive a second breath. Suddenly, a globe of darkness engulfed the dragon’s head and a black-shafted arrow, and then another, whirred by the barbarian and thudded unseen behind the blackness. â€Å"Attack boy! Now!† cried Drizzt Do’Urden from the entrance to the chamber. The disciplined barbarian instinctively obeyed his teacher. Grimacing through the pain, he moved around the ice block and closed in on the thrashing worm. Icingdeath swung its great head to and fro, trying to shake free of the dark elf’s spell. Hate consumed the beast as yet another stinging arrow found its mark. The dragon’s only desire was to kill. Even blinded, its senses were superior; it marked out the drow’s direction easily and breathed again. But Drizzt was well-versed in dragon lore. He had gauged his distance from Icingdeath perfectly, and the strength of the deadly frost fell short. The barbarian charged in on the distracted dragon’s side and slammed Aegis-fang with all of his great might against the white scales. The dragon winced in agony. The scales held under the blow, but the dragon had never felt such strength from a human and didn’t care to test its hide against a second strike. It turned to release a third blast of breath on the exposed barbarian. But another arrow cracked home. Wulfgar saw a great gob of dragon blood splatter on the floor beside him, and he watched the globe of darkness lurch away. The dragon roared in anger. Aegis-fang struck again, and a third time. One of the scales cracked and flaked away, and the sight of exposed flesh renewed Wulfgar’s hopes of victory. Icingdeath had lived through many battles, though, and was far from finished. The dragon knew how vulnerable it was to the powerful hammer and kept its concentration focused enough to retaliate. The long tail circled over the scaly back and cracked into Wulfgar just as the barbarian had begun another swing. Instead of the satisfaction of feeling Aegis-fang crushing through dragon flesh, Wulfgar found himself slammed against a frozen mound of gold coins twenty feet away. The cavern spun all about him, his watering eyes heightening the starred reflections of light and his consciousness slipping away. But he saw Drizzt, scimitars drawn, advancing boldly toward Icingdeath. He saw the dragon poised to breath again. He saw, with crystalline clarity, the immense icicle hanging from the ceiling above the dragon. Drizzt walked forward. He had no strategy against such a formidable foe; he hoped that he would spot some weakness before the dragon killed him. He thought that Wulfgar was out of the battle, and probably dead, after the mighty slash of the tail, and was surprised when he saw sudden movement off to the side. Icingdeath sensed the barbarian’s move as well and sent its long tail to squelch any further threat to its flank. But Wulfgar had already played his hand. With the last burst of strength he could muster, he snapped up from the mound and launched Aegis-fang high into the air. The dragon’s tail struck home and Wulfgar didn’t know if his desperate attempt was successful. He thought that he saw a lighter spot appear on the ceiling before he was thrown into blackness. Drizzt bore witness to their victory. Mesmerized, the drow watched the silent descent of the huge icicle. Icingdeath, blinded to the danger by the globe of darkness and thinking that the hammer had flown wildly, waved its wings. The clawed forelegs had just begun to lift up when the ice spear smashed into the dragon’s back, driving it back to the floor. With the ball of darkness planted on its head, Drizzt couldn’t see the dragon’s dying expression. But he heard the killing â€Å"crack† as the whiplike neck, launched by the sudden reversal of momentum, rolled upward and snapped. How to cite The Crystal Shard 21. The Icy Tomb, Essay examples

Liberals Incline Towards Moral Intuitions Samples †MyAssignmenthelp.c

Question: Discuss about the Liberals Incline Towards Moral Intuitions. Answer: Hypotheses Liberals incline more towards moral intuitions such as Harm/care and Fairness/reciprocity in their decision making Conservatives rely more on a balanced nature of all five moral intuitions, in this case; all the foundations are rated equally relevant. Participants A total of 27 male and one hundred and thirteen female aged 20.230 and SD= 3.810 from Groningen University took part in the research. Data obtained from 25 additional participants were nullified due to different reasons. Taking into consideration scoring instructions from the questionare on moral Foundation's, the data from 21 of the participants who showed highly unusual responses were excluded. It is important also to state that the inclusion of these participants did not in any way affect the correlation of the measured variables and the moral foundation scores. Two participants, with extreme responses were excluded following the scoring instructions in IAT. Also, one of the participants did not accurately abide by the instructions and another data obtained from one other participant was lost as a result of a computer error. Dutch (n=15) was language for instruction used by majority of the participants. The sessions, technically, were concluded in different partitions, and each ma terial being encrypted using Dutch language in computers. Procedures The initial step in this stage was to complete the 41- item moral foundation questionnaire to test for underlying ideological preferences. The questionnaire had 40 items that measured two significant aspects of moral attitudes. 20 items measured moral relevance and hence tested for the extent to which various considerations for the participants were relevant when deciding on whether something is wrong or right. The researchers recorded the responses on a six-point scale that were labeled not all relevant or extremely relevant. The other 20 items measured moral judgment, in this case, participants answered to which extent they agreed with statements like, Is chastity as a virtue integral and valued?. Responses were manifested on a scale based on 6-points which were also tagged strongly agree or strongly disagree. A combination of the relevance together with judgment items was used to compute scores for the moral intuitions like harm/care, fairness/reciprocity and authority/respect, in group/loyalty and purity/sanctity foundations. For the purpose of statistical efficiency, scores for binding foundations and individual foundations were computed and employed in other analyses within the study. Participants then filled in a single item precise measure in regards to political affiliation, this was based on a 7 point scale. A measure of affiliation politically was completed by the subjects, the measure entailed implicit connotation test that examined cognitive associations between conservative, liberal negative and positive concepts on the opposite side. Subsequently, this is the procedure that was used to categories liberals and conservatives. Technically, positive scores were linked to a stronger association between conservatives as well as positive concepts. In the end of this procedure, the belief in a dangerous world scale that comprised of twelve test items that measured personality variances perception was completed by the subjects. The seven-point scale was used to stipulate the responses. Results A moral foundation perspective From the first test, participants individualizing foundation scores was higher as compared to the scores of binding foundation, (M=3.590, SD=0.450 and M=2.620, SD= 0.500, t{139.0}=20.700,p0.0010). This is technically, a representation of the general liberal alignment of the used sample. Just as reflected in the arguments above, it is noticeable that conservatives equally attribute importance to all five moral foundations, unlike liberals who attach most important to individual foundations. To attempt and analyze this perception, the researchers computed various scores whereby the obtained mean from binding foundations, were subtracted from the individualizing foundations (Progar, 2013). The difference in the two scores was used in later analyses in the course of the research. Political affiliation The value of mean of explicit measure in this case in terms of politics stood at 3.380 (SD=1.280). Subsequently, this result was less than the scale-midpoint of 4.0 t [139.0] =-5.760, p 0.0010. On the other hand, the IAT data showed a mean propensity that associates positivity with liberalism whereas conservatism with non-positivity was associated with conservatism. M=-0.980, t {138.0] =-21.250, p 0.0010. There also exists a positive correlation between explicit and implicit measure (r=0.220, p=0.0110). The association became decreased by a one subject who was strictly conservative measured implicitly. He was also very liberal on the side of implicit measurement (Davies, Sibley Liu, 2014). Eliminating this score augmented the correlation between implicit and explicit to twenty-eight. However, it only insignificantly altered fundamental results in other measures (Haidt Graham, 2007). For comparison, it was conveyed that a high correlation between explicit and implicit political affi liation exists (r=0.56). Political orientation and Moral foundations From the results, a high binding foundation score predicted a high explicitly measured and implicitly measured conservatism. On the other hand, greater scores on individualizing foundation considered higher were associated with lesser explicit conservatism measure (r=0.260, p= 0.0020). The outcome also pointed out that scores on moral foundations differences showed low explicit measures and implicit measures of conservatism (Haidt, 2012). The results hence replicate the previous findings in assessment one. Perception of social dangers and test of mediation The general perception from the results is that the perception of social dangers may serve as predecessor psychologically to stress positioned on the moral foundations that bind. Subsequently, this was in alignment with the expected outcomes. BDW, however, the association showed negative correlation with the difference in moral foundation scores (Haidt, 2008). Simply put, people perceiving increased social hazards tend to attribute bigger value to binding-foundations as compared to individualizing-foundations. Discussion One primary study objectives aimed at replicating as well as to building on the recent research findings that create the association amid moral intuitions together with political attitudes. Results aligned to previous research findings that indicated that political conservatives alongside liberals vary regarding the significance each is placing on the diverse moral foundations sets (Graham, Haidt Nosek, 2009). Greater value was placed by liberals on individualizing foundations like harm/care and fairness/reciprocity. On the other hand, conservatives place more weight on binding foundations like in-cohort/ loyalty, purity/sanctity, and power respect. Technically, by using different measures than the ones that had been previously used, like the use of a Dutch sample example rather than an Australian based example, the result indicated that their exist a strong association amid moral foundations alongside political alignment (Nilsson, Erlandsson, 2015). Divergent cultural sample also enabled the results to be broad and varied across a large spectrum. Also, one other objective was to comprehensively avail conceptual incorporation through connecting perception of social-dangers, moral foundations and political orientation. The outcome of the research remained similar with the hypotheses previously discussed that illustrates the propensity to incline more towards exact moral foundations (Graham et al, 2011). This in return predicts political affiliation. Simply put, the pattern used in analyzing moral attitudes partially mediates the association between the perceptions of social-dangers alongside the political alignment (Weber Federico, 2013). The findings in this case compliments as well as elaborates previous research on the antecedents psychologically involved in political affiliation. Also, it is important to point out which one, in particular, comes first, and is its political identity, moral concerns or any other third variable (Federico et al, 2013). The re search comprehensively answered this technical question. However, the results are preliminary, and hence there is the need for further research. One of the ways through which the challenges can be countered is by testing hypotheses with several other measures of variables attached to both anxiety and fear. Consequently, the current result indicates that upcoming study on the topic may benefit potentially from building upon notions on both the direct together with mediated impacts simultaneously. A relevant instance includes, instead of exclusively focusing on measuring anxiety alongside fear variables, future studies might theoretically as well as empirically manipulate the situational thoughts and hence access the effect on political orientation and moral intuitions (Milojev et al 2014). Also, the researchers may attempt to influence the level of consideration or importance that individuals place on specific moral foundations and examine its potential impact on political affiliatio n. However, this is not a simple task since neither political orientation nor moral intuitions can be easily persuaded through fleeting laboratory manipulations. Technically, one of the ways to counter this situation is through complementing the strategy with developmental approaches that focus on the acquirement of anxiety and fear related concepts, political attitudes and moral intuitions. In summary, the present study in the research support the widespread moral foundation's hypotheses and also additionally showed that political and moral attitudes are influenced by the perception of social dangers (Van Leeuwen Park, 2009). The findings supported the hypothesized association between patterns of moral duty, perceptions of social dangers and that of political affiliation. Relatively, the results denote a vital step in integrating different predictors of political references and affiliation that currently exist in the used literature. Relatively, the daily lives of all individuals are steeped in political content an inclusive of several attempts to alter our attitudes (Hindriks, Verkuyten Coenders, 2014). The attitudes can be attributed to a variety of sources like media articles and our social networks. In relation, the research set out to examine how exactly morally based appeals modify the socio-political opinions of people. Several research findings point out that persons social and political attitudes are as a result of their moral concerns. As defined by several moral foundation theories, people should ground their political as well as a social belief on their moral foundations such as the five foundations discussed previously (Clifford Jerit, 2013). The question that the paper set out to address is the whether moral foundations causally alter the degree of support for policies and political positions and whether this difference contrast among liberals and conservatives. Consistent with assignment one of t he moral foundation theory, case study two supports the hypotheses. Subsequently, this is specifically after exposure to the liberals as well as the conservatives stances on issues about political affiliations. With particular regards to Australia, the public assertiveness to the issue influence the public policy in respect to responding to problems such as climate change. Patterns in moral perceptions scores are high in harm and fairness when compared to in a group, authority or purity from randomly picked samples (Dawson Tyson, 2012). In relation, this is correlated with liberalism also referred to as the left wing political orientation. More specifically, moral intuitions predicted attitudes to responses to challenges such as climate change. The association however, is partially mediated by what is considered an individuals political affinity hence generally affecting political responses. Previous research has established beyond any reasonable doubt that conservatives and liberals differ regarding their preferred moral foundations. The research also demonstrated that the political attitudes of liberals as well as conservatives are affected by the level of exposure to moral foundations. The papers examination was straight forward, and future research can potentially benefit from applying the framework used in this research which is embedded across varied domain and settings. Despite the fact that the research directed its focus more on political issues framed within the context of political issues, similar effects can be exhibited in other settings like community, health communication, workplaces or any other relevant settings that are framed within relevant moral foundations. In relation, it is important for future research to confirm this possibility. References Clifford, S., Jerit, J. (2013). How words do the work of politics: Moral foundations theory and the debate over stem cell research.The Journal of Politics,75(3), 659-671. Davies, C. L., Sibley, C. G., Liu, J. H. (2014). Confirmatory factor analysis of the Moral Foundations Questionnaire.Social Psychology. Dawson, S. L., Tyson, G. A. (2012). Will morality or political ideology determine attitudes to climate change.Australian Community Psychologist,24(2). Federico, C. M., Weber, C. R., Ergun, D., Hunt, C. (2013). Mapping the connections between politics and morality: The multiple sociopolitical orientations involved in moral intuition.Political Psychology,34(4), 589-610. Graham, J., Haidt, J., Nosek, B. A. (2009). Liberals and conservatives rely on different sets of moral foundations.Journal of personality and social psychology,96, 1029. Graham, J., Nosek, B. A., Haidt, J., Iyer, R., Koleva, S., Ditto, P. H. (2011). Mapping the moral domain.Journal of personality and social psychology,101(2), 366. Haidt, J. (2008). Morality.Perspectives on psychological science,3(1), 65-72. Haidt, J. (2012).The righteous mind: Why good people are divided by politics and religion. Vintage. Haidt, J., Graham, J. (2007). When morality opposes justice: Conservatives have moral intuitions that liberals may not recognize.Social Justice Research,20(1), 98-116. Hindriks, P., Verkuyten, M., Coenders, M. (2014). Dimensions of social dominance orientation: The roles of legitimizing myths and national identification.European Journal of Personality,28(6), 538-549. Milojev, P., Osborne, D., Greaves, L. M., Bulbulia, J., Wilson, M. S., Davies, C. L., ... Sibley, C. G. (2014). Right-wing authoritarianism and social dominance orientation predict different moral signatures.Social Justice Research,27(2), 149-174. Nilsson, A., Erlandsson, A. (2015). The Moral Foundations taxonomy: Structural validity and relation to political ideology in Sweden.Personality and Individual Differences,76, 28-32. Lewis, G. J., Bates, T. C. (2011). From left to right: How the personality system allows basic traits to influence politics via characteristic moral adaptations.British Journal of Psychology,102(3), 546-558. Progar, B. S. (2013).Moral appeals in political discourse: A moderate approach to political identification(Doctoral dissertation, San Diego State University). Van Leeuwen, F., Park, J. H. (2009). Perceptions of social dangers, moral foundations, and political orientation.Personality and Individual Differences,47(3), 169-173. Weber, C. R., Federico, C. M. (2013). Moral foundations and heterogeneity in ideological preferences.Political Psychology,34(1), 107-126.