SRM a Strategic Service Vision for Air Asia Bhd Essay Sample free essay sample

The major intent of a strategic service vision is to function as the vision of a topographic point and intent of the company every bit good as to associate the entrepreneur’s thought and the unmet needs which will finally let the company to accomplish its ends. ( Fitzsimmons and Fitzsimmons 2010 ) Service vision includes chief classs: mark market. service construct. runing scheme. and service bringing system. Target Market Segment Air Asia creates values through vision and mission. First of all. vision of Air Asia is to be the largest low cost air hose and functioning the 3 billion people who are presently underserved with hapless connectivity and low menus. It is clear that. the Air Asia is selling the air hose service company. Hence. feature of the Air Asia’s mark audience is the all people who wages are fall in the center or lower net incomes in Malaysia. That is the ground why the Air Asia ever use the low monetary value strategic to put it is ever cheaper than their rivals. We will write a custom essay sample on SRM a Strategic Service Vision for Air Asia Bhd Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Second. it besides target to the age group who are immature grownup and supra because this sort of age group have the ability to disbursement and may be ever necessitate a flight to other far finish in shorter clip. So. they will easy pull and act upon by the publicity making by the Air Asia which merely RM0. 99 for a flight. This sort of mark market will easy switch to other rivals who besides offer the lowest monetary value or making a gross revenues publicity. In footings of service construct. Air Asia is the 1 of the largest air hoses in Asia. Thus. Air Asia has short flights with frequent goings. and uses inner-city or low traffic airdromes to avoid congestion. plus carry-on baggage. In fact. Air Asia’s major mark subdivision is originally geared towards low-middle gross earners. budget travellers and regular short-haul circulars such as abroad workers. contractors. and pupils. ( Onwutalobi 2008 ) Service Delivery System Well. how Air Asia delivers service? It is clear that. Air Asia has fostered a depency on Internet engineering for its operational and strategic direction. and provides an online ticket engagement services to traveler online. Furthermore. Air Asia hire cabin crew based on attitude and utilize a huge sum of aircrafts to command care and operational cost. In add-on. the cardinal aim of low cost bearers is to increase their range and supply the services to a big section. Hence. in the footings of service bringing. Air Asia largely uses engineering and it allows them to supply barriers to entry by rivals and distinguish the service from rivals. At all. E-ticketing seemed to be a ‘win’ solution for Air Asia. It offered the company a opportunity to do considerable nest eggs in both trade footings every bit good as in invoicing and internal accounting processs. Second. it was really attractive to clients. who may profit from a service offer both technologically advanced and of high intrinsic value. Air Asia produces of import cost nest eggs by directing information utilizing Internet. instead than by station or facsimile. To sum up. Air Asia largely uses modern engineering to run and present service. Air Asia put into pattern thin allotment by trusting on cyberspace as a chief method of distribution while cut downing the dependance on travel agents and gross revenues offices. as opposed to full service air hoses which normally used all distribution channels. ( Air Asia 2011 ) . Operating Scheme Following point is runing scheme of Air Asia. Selling and operations are important elements of runing scheme of Air Asia. So. most attempt concentrated on publicities and wagess. By making this. Air Asia provides sensible and inexpensive publicities. For case. Air Asia flies to Thailand by 450 RM. MAS ( Malaysia Airlines ) besides flies to Thailand. but cost of the ticket is about 800 RM. However. repasts. pre-book luggage. place assignment and excess services are non included in ticket of Air Asia. it is sensible. at all. Furthermore. Air Asia offers a simple â€Å"no frills† service at menus that are on norm notably lower than those offered by traditional full-service air hoses. Modeled on winning low menu air hoses such as the U. S. -based Southwest Airlines and Dublin-based Ryan air. Air Asia was established to bring forth a new air power merchandise in Malaysia. 1 that would develop air travel. and better the local air power market by supplying really low menus so more pe ople can wing. The company Bankss on the cost of running ‘bricks and mortar’ mercantile establishments and could make national markets without holding to widen a physical distribution web. Most indispensable was the company could salvage on client service costs by enabling clients to function themselves. Furthermore. Air Asia efficaciously adopted focal point schemes by holding developed a really well-organized and to the full computerized system for its clients to book the air tickets through its web site. Air Asia besides have a high frequence of flights to most short draw and regional finishs in order to function a wider market section every bit good as to cut down the turnaround clip in the land between flights. which is 25 proceedingss compared to an hr for full service air hoses. ( Air Asia 2011 ) To sum up. Air Asia focused on selling and publicities are major component of the organisation scheme. Service Concept Air Asia followed the overall cost leading service scheme. which is categorized by seeking out low-priced clients. less customization options. cut downing the individualized services for clients and decreased web costs. ( Fitzsimmons and Fitzsimmons 2010 ) Furthermore. familiar property of low-priced bearers that is used by Air Asia is the peak point of aircraft use. point-to-point web and deficiency of assigned seating. ( Air Asia 2011 ) To stress. the deficiency of assigned seating allowed Air Asia to maximise the rider capacity on the aircraft every bit good as advancing on-time public presentation and honoring promptness for clients. ( Fitzsimmons and Fitzsimmons 2010 ) Therefore. Air Asia has assigned seats to riders and besides offered options for riders to acquire much better seats. such as express embarkation and â€Å"Pick-a-Seat† that is available at an extra cost. ( Air Asia 2011 ) Wining Customers in Marketplace. Service Qualifiers At first. depending on the competition and personal demands. clients select a service supplier utilizing standards. Hence. before a service house can be taken earnestly as a rival in the market. it must achieve a certain degree for each service-competitive dimension. as defined by the other market participants. For case. in air hose services. safety is defined by the air-worthiness of the aircraft and by the evaluation of the pilots. as an obvious qualifier. In add-on. in a mature market such as fast nutrients. established rivals may specify a degree of quality. such as cleanliness. that new entrants must at least lucifer to be feasible rivals. To exemplify. for fast nutrient. a dimension that one time was a service victor. such as a drive-in window. over clip could go a qualifier because some clients will non halt otherwise. Thus. Air Asia is well-known as low-fare air hose and in the instance of service qualifier I can arguably observe that. Air Asia is service qualifier. hence a huge sum of people are choice Air Asia. Another good illustration is Volvo. which is well-known for safety. To stress. people know that Volvo autos can supply safety. To sum up. service qualifiers is one of the ways to win competition. In instance of Air Asia. Air Asia maintained a high criterion on safety by non compromising safety regulations. guaranting the security of staff members and invitees. and to follow with every ordinance while keeping the highest criterions. ( Air Asia 2011 ) Service Winners Service victors are dimensions such as monetary value. convenience. or repute that are used by a client to do a pick among rivals. Depending on the demands of the client at the clip of purchase. the service victor may change. For illustration. Air Asia is a service victor ; therefore Air Asia is the largest low-priced and award-wining air hose in the Asia. Well. if one wants fly to Thailand in a budget category. decidedly will take Air Asia. it means people select Air Asia as service victor. For case. BMW is celebrated for good engine and service victor. Well. Air Asia arguably can be considered as a service victor among air hoses in Asia and Malaysia. every bit good. Although. as legion rivals try to maintain up with Air Asia. many of the alone elements that form the competitory advantage for Air Asia will frequently be duplicated by its rivals in order to prolong in the competitory market and those will finally turn into a service qualifier when it became excessively commonplace. ( Fitzsimmons and Fitzsimmons 2010 ) Service Loser Service also-ran is the organisation or service supplier. which failure delivers at or above the expected degree for a competitory dimension can ensue in an unsated client. who is lost everlastingly. For assorted grounds. the dimensions of dependableness. personalization. and velocity are peculiarly vulnerable to going service also-rans. Some illustrations might be failure of an car trader to mend a mechanical job harmonizing to dependableness. rude intervention by a physician. which is due to miss of personalization. or failure of bringing service a bundle on clip because of slow velocity. Furthermore. Air Asia besides failed in footings of promptness and dependableness ; hence it may take to lose clients. To exemplify. sometimes when there is adequate ailment about an on-line service across many societal Medias. the concerns involved will seek their best to non merely address the job but engage with the populace to demo that they really care about the service they are supplying. In this instance it seems that Air Asia merely don’t want to listen. At all. the booking system of Air Asia is down frequently and there are legion mistakes. ( Air Asia 2011 ) Cost leading in the budget hotel industry and Air Asia Bhd. At first. an overall cost leading scheme requires efficient-sale installations. tight cost and over-head control and frequently advanced engineering. every bit good. Having a low-priced place provides a defence against competition. because less efficient rivals will endure foremost from competitory force per unit areas. Implementing a low-priced scheme normally requires high capital investing in state-of-the art equipment. aggressive pricing. and start-up losingss to construct market portion. A cost leading scheme sometimes can revolutionise an industry. as illustrated by the success of Tune Hotels. Walmart. and Federal Express. To exemplify. the scheme of Holiday Inn Express is likely best described as low-priced leading because of its wide entreaty to the mass market and accent on limited service. cleanliness. eternity. and cost efficiency- to guarantee optimum usage of infinite. easiness of care. and a higher return on in vesting for proprietors. This is non to state that Holiday Inn Express is a low-quality housing trade name. In contrast. Holiday Inn Express offers full-service comfort and value to a wide market. Hence. a huge sum of houses are prosecuting cost-leadership set out to go the lowest-cost suppliers of a good service. Furthermore. wide range of cost leaders means that they attempt to function a big per centum of the entire market. Therefore. legion hotelkeepers would abound at the idea that they are prosecuting a low-priced leading scheme. Rather. they envision their houses as prosecuting some kind of balance between low-costs and distinction. While clean room and linens and some degree of comfort ( i. e. telephone and telecasting ) is expected at every lodging belongings. attempts to distinguish may ensue in increased cost but non added value. doing a house more stuck-in-the center than competitory. Hence. I choose Tune Hotels in order to depict about cost-leadership in hotel industry. Well. Tune Hotels. com is a â€Å"limited service† hotel concatenation operated by Tune Hotels Regional Services Sdn Bhd that provides â€Å"5-star kiping experience at a 1-star price† high quality adjustments. Tune Hotels is portion of the Tune Group. the private investing group of Tan Sri Tony Fernandes. laminitis and Group CEO of low-priced air hose Air Asia. Tune Hotels is taking for 100 hotels in its planetary portfolio by 2015. The limited service theoretical account used by Tune Hotels is similar to the no-frills concern theoretical account practiced by low-priced bearers such as Air Asia and has been adapted to the cordial reception industry. As with low-priced bearers extinguishing many traditional rider services to maintain costs low and monetary values low-cost. Tune Hotels limited service and pay-as-you-use of additions concept omits many traditional cordial reception services to maintain costs and rates every bit low as possible. Alternatively. services and supernumeraries are offered on a pay-as-you-go footing. including toilet articless. 12 or 24 hours air-conditioning. Television and internet entree and besides individual or dual tenancy. The cardinal construct of Tune Hotels is supplying high-quality rudimentss such as 5-star beds. powerful hot shower. cardinal A ; convenient locations. clean environment. and 24-hour security at the best value for money. Tune Hotels targets the savvy traveller who wants the best value for money. Using a self-service online engagement system. invitees can book suites at monetary values get downing from USD3. 00 or even lower? Personal service is non an property you should anticipate to have. If you make a error in your engagement. anticipate to eat the monetary value of your engagement and do a new engagement for whatever monetary value is available at the clip. Hotel infinite is besides available for rent to advertizers ( indoors. out-of-doorss every bit good as whole floors ) on room walls. room keys. hallways and in the anteroom. Mentions Books:Bull. A ( 1995 ) . The economic sciences of Travel and Tourism. Second Edition. Longman. Melbourne. Bossevain. J ( edited ) . ( 1996 ) . Coping with Tourists. European Reactions to Mass Tourism. Berghann. Oxford. Cohen. E ( 1972 ) Contemporary Tourism. Elsevier. Oxford. Cooper. C. Fletcher. J. . Gilbert. D. . Shepherd. R. and Wanvill. S. ( 1998 ) Tourism: rules and pattern. Second Edition. Longman. Harlow. . Heskett. James. L. ; W. Earl Sasser. Jr ; and Leonard A. Schlesinger ( 1997 ) â€Å" The service net income chainâ€Å" . Free Press. . New York Hill. Terry. ( 2000 ) Manufacturing Strategy. 3rd erectile dysfunction. Irwin Mehraw. New York. Holloway. J. C. and Robinson. C. ( 1995 ) Selling for Tourism. Longman. Harlow. Lea. J. ( 1998 ) Tourism and Development in the Third World. Routledge. London. Law. C. M ( 1996 ) . Tourism in Major metropoliss. International Thomson Business Publishing. London Mathieson. A. and Wall. G. ( 1982 ) Tourism. Economic. Social and Physical I mpacts. Longman. Harlow. Oppermann. M. and Chen. K. ( 1997 ) Tourism in Developing states. International Thomson Business Press. London. Prokech. Steven. ( 1995 ) â€Å" Competing on Customer Serviceâ€Å"Harvard Business Review. November-December. 1995. pp. 101-112. Shaw G. and Williams. A. M ( 2004 ) Tourism and touristry infinites. Sage. London Vanhove. N. ( 2004 ) Economicss of Tourist Destinations. Butterworth-Heinemann. Oxford. Web sites: Air Asia Corporate Website. hypertext transfer protocol: //www. airasia. com viewed on 4 July 2011Navitaire Open Skies by Navitaire Reservation and Distribution System. hypertext transfer protocol: //www. navitaire. com/res_and_dist/openskies. asp viewed on 29 June 2011 Air Asia – How to book on-line tutorial.hypertext transfer protocol: //www. airasia. com/site/en/page. jsp? name=HOW % 20TO % 20BOOK % 20ONLINE A ; id=4d99d08ac0a8c85d-177e6b40-4dab9d31 viewed on 29 June 2011

individuality

individuality Kilakowske 1Aubree KilakowskeBaldwinEnglish 10May 6, 2014Individuality vs. ConformityConformity is the opposite of individuality. To conform is to go with what is said tobe the right thing to do in society. To not do what you would do, but what you should do.Individuality is to own what you were made to be and live to your fullest extent. To beyour true self, not what everyone wants you to be.In the article, The Sociology of Leopard Man, by Logan Feys, he argues thathumans are meant to be individuals, but society pressures us to all be the same and fitin. He even states that "society looks down upon freakish and extraordinary individualsalike and views them with suspicion." That conformity is seen as one of the worlds mostcommon but dangerous psychological disorder, and to be human is to be an individualhuman. He is trying to say that to conform is to give up who you are, who you were bornto be, to the majority of school, workplace, society. Individuality is good, but societythinks i ts bad. They say, "be your self" but then frown upon you if you don't dress or doyour hair the same as everyone else.I agree with Feys' argument. we are all born to be who we are, not to be someoneelse. If everyone in this world were the same, then the world would be extremely boring.There would be no variation whatsoever. In fact, thats how people become known. Forstepping outside of societies box, and doing something different. weather its good or badKilakowske 2could be argued, but they're still widely known for doing something that no one else hadeven thought of doing. Like the Leopard Man. Tom leppard wanted to be his true self andlive his life so he is happy, and so he did. He doesn't do it for the attention, he does itsolemnly because thats what he thinks hes meant to do with his life. Feys writes,"Leopard Man  ­ unlike so many millions of people who are a slave to societies demands ­ is happy." I think that this is how people should live their lives. If you want to be al eopard, who cares? Go live your life the way you want to. But sadly, we are all basicallyforced to go to school, go to college, get a job, make your career, and make money untilyou retire. I mean sure there is freedom, but theres also not enough. we have a choice todo what we want, but to an extent.in conclusion, I think conformity and nonconformity are both important aspects ofliving life the way you want to.Individuality Task

5 ways to stand out when you’re applying for competitive jobs

5 ways to stand out when you’re applying for competitive jobs We all know the market is competitive. Any job you apply for is probably receiving a minimum of 100 applications- with some getting up to the thousands. But someone has to get every job, right? People do make it through to the next levels of the hiring process, even in crowded, qualified fields of applicants. You have to assume the majority of job seekers you’re competing with are on the ball- their resumes are spotless and their experience and skill base matches or exceeds the job requirements. So how can you stand out as the best person for the job amidst all the house? Use some of these more targeted strategies to help elevate your application package.1. Make your purpose clear and direct.The most impressive (or at least the most attractive) candidates tend to be the ones that project a kind of professional purpose. These candidates have taken the time and effort to figure out what it is they want to do, and why, and how to reach their goals. Recruiters find it very easy to match these candidates into their companies, because it’s clear if they’ll be a fit. Make sure you can articulate the talents that make you a good match and place them prominently in your cover letter, resume, and other application materials. Know yourself and make that sing.2. Don’t hold back- sell yourself.It’s not enough to just know what drives you. You have to share that vision, enthusiastically, even if you’re shy and not prone to bragging. Put together a short pitch that summarizes why you, and only you, are the best person for the job. Once you have this down, you can use it at many points during your job search. Turn it into an elevator pitch for networking. Emphasize it in your interview. Build it into your social media presence. Make your sales pitch a part of how you present to the world while job seeking, both in person and on paper.3. Sanitize your social media.You could have the greatest application in the world, but if your social media profiles are inappropriate or controversial or just childish, a recruiter is going to toss your file in the trash. Make sure to Google yourself and scour your net presence until it’s every bit as polished and professional as you hope to present yourself to the world.4. Make your professional info a click away.There are some fancy trends out there, and you better believe the competition will be keeping up with them. If you’re up for it, try building a personal website to give a sense of your personal branding. Include the link in your resume, and include your resume on your website. A website can also (stylishly!) convey all the context you didn’t have room to include on your resume. Use this extra space to your advantage!5. Network to build a group of reliable referrals.Sadly, sometimes it really does come down to who you know. Make sure you’re constantly out there networking and making inquiries. Finding inroads to companies you want to work for to make contacts and seek mentors. You never now when someone you meet at a cocktail party or a lecture is going to be the one to pass your resume to a decision maker.

Does wal-mart do more good or bad in the world Essay

Does wal-mart do more good or bad in the world - Essay Example This many perceive to be corporate nonsense. Most jobs and careers associate Wal-Mart to a corporate that pays low wages compared to other corporate in the same job category and this engenders a sense of loathing from people getting such low wages. Due to this, Wal-Mart has received much resentment and scorn from all over as compared to other corporate entities. It is also seen as a large and powerful anti-industry, anti-free market call trap as its chain of stores is destroying small towns. This is achieved by acquisition of property in rural areas, thus maintaining monopoly. The rural as well as the town folks are availed open doors to convenient, one-stop shopping venue with ample supply of products at considerable cheap prices. This improves their efficiency in carrying out their activities and thus is appreciated by many. According to Coster, (Para. 5) there is a belief among the Americans that the Wal-Mart prices override the prices of other stalls due to the ability to have la rge stores, this economically it can be said that the reduced prices result from the ability to take advantage of the economies of scale. The domination by the corporate has not won favour among many Americans as they are not keen on strategies of clout and domination. On the other hand, these low prices drive the small and local competitors out of business as they do not have the ability to compete with Wal-Mart’s pricing and product selection. This is seen as an initiative to make Wal-Mart a monopoly which will then set high prices and make huge profits after driving out the competitive players who would have otherwise regulated its price. The strategy here is to drive the small competitors to shut down due to its low prices. The corporate would then look into the future in advance and set prices of goods just below costs long enough to corner the market. Afterwards through trial and error, find a new price that would be high enough to make super-profits but low enough to k eep potential customers from driving to another town to get the same products. This new price should be able to recoup the initial losses incurred when driving away the little players in the market. In general, the picture created in a small town is an easy way to drive competitors out of business but again this small town will remain with bitter memories among its population of the pricing strategy and small enough to boycott Wal-Mart before the strategy succeeded. In a larger town, the competitors are many hence much harder to drive away competitors and Wal-Mart remains with the option of lowering its price to a low level enough to attract customers. The low prices attract the not so well off population and hence concurring with Featherstone, (Para. 4) in that it’s the poor who make Wal-Mart tick. To the well-off members of the society, expensive commodities are observed to be of sound quality as compared to cheap commodities, where shortcuts might have been used in their p roduction. To the poor, they have to survive with the little they have and thus quantity rather than quality is most considered. As such, low prices that are offered always cot down the society along the social status lines. Reich (Para.1) on the other hand is of the view that symbolic analysts who solve, identify

Reading Respond Essay Example | Topics and Well Written Essays - 500 words - 1

Reading Respond - Essay Example It starts with the childhood of Samson and covers all the important parts of his life, allowing the reader to track the evolution of the author and see what kind of obstacles he had to overcome on this path as a minister. One of the most interesting aspects of the source is the tone of the author. It is written in a way as if an old Indian is talking to you. Indeed, the text is able to convey the peculiarities of speech as well as worldview of the actual person. One would make no mistake that throughout the text the author is genuine and naà ¯ve, hoping for a better future for himself as well as the people who he works with. The source is crucial when it comes to understanding the process of spreading Christianity among Indians. It shows that way this particular religion was perceived by these people and what impact it had on those who adopted it. It is obvious that Indians were suspicious of the preachers and did not want to give up their old way. Nevertheless, when they were addressed at their own language, they saw that Christianity does not contain any danger for them and were eager to accept it. The text also tell a lot about the author, particularly the way he was able to combine his Indian worldview and Christianity. Indeed, though having adopted the religion of the white people, Samson did not stop being a true Indian. Having read the source, one is able to come up with several question. First of all, how would Samson interact with other Indian minister? It is possible that they may come up with some a more effective way to promote Christianity. Secondly, would Samson recommend all the Indians to convert to this religion or some of them should retain their ways? Indeed, he primarily addressed young and middle aged Indians and did not talk much about those who are of senior age. It must be noted that the source should be considered to be a reliable one since it reflects the inner thoughts of an Indian and

Aims and objectives Essay Example for Free

Aims and objectives Essay Based on these characteristics of project management, it can be gathered that an event is also a project. What distinguishes an event from other projects is that it has a very strong marketing element because it involves many actors, from the provider of the product or service and the prospective clients. Events assembles people therefore there is a collective sense of objective. Because of this attendance, events therefore have a strong promotional element (Soares). When it comes to bars and clubs, it is important that these establishments market themselves effectively in order to maintain their businesses. These establishments rely on customer count as a source of profits especially as they sell products like food and drinks, and services such as dancing and other entertainment-based gatherings. It is therefore important that these bars and clubs ensure they have a strong patronage and customer flow in order to assure that their businesses remain competitive. In observing the bar and club scene, there is much competition especially in a city like London. In looking at resources for these events such as TimeOut, there is always a list of bars and clubs with their respective events. These events may include a theme night, a special guest DJ or performer, a concert, and other gimmicks. It can be also observed that these events are strongly driven by sponsorships such as partnerships with relevant products and services like alcoholic drinks, fashion labels, and other lifestyle related products and brands. In this regard, when it comes to the application of events management concept in bars and clubs, it is evident that these have had some successes. This therefore elicits close inspection as to how these concepts are applied and which concepts are successful. It should be noted that due to the strong marketing element in these initiatives, these bars and clubs are also subject to what is known a product life cycle a cycle in which a product or service may start to plateau and decline. Hence, this reflects as to why bars and clubs may have their time; some bars and clubs that were famous a few years ago may have already shut down or are losing customers because new concepts get introduced in the market. It can be also observed that certain event themes also went through their peak and lost their lusters; examples are the raves, the cream parties, and the bubble parties, among others. Hence, this shows that although generally, events management concepts work in the context of bars and clubs, they dont work all the time and are not necessarily sustainable. This thereby shows the strong association between a project and an event something that is unique that has beginning and an end. This research therefore aims to explore the events management concept at greater depths by means of looking at the actual applications and the industry practices. As certain events tend to become old, the turnover of new events concepts need to be examined, especially in a market with changing preferences and values. In addition to the aspect of events concepts, the management aspect is also examined by this paper. This is especially important as the market is volatile, and the entertainment and leisure sectors tend to get easily affected by economic and market challenges. This paper examines how events actually take place and how certain strategies may need to be formulated in order to respond to challenges in resources. This therefore bring up the issues on cost management and how bars and clubs intend to profit from their events. This may then bring up certain events management concepts and applications from other event genres as applied in affairs that take place in bars and clubs. The events management industry in the UK is a million-pound industry considering the number of events held in the country, from conferences to major concerts. The industry also involves many sectors including those from the hospitality, entertainment and leisure services. This research therefore localises an exploration of events management in a specific context, and identifies the important factors that can affect the relevant businesses and establishments in this sector. In order to have a substantial insight on events management concepts in the context of bars and clubs establishments, this research therefore aims to achieve and implement the following: To develop a framework of evaluation on the applicability of events management concepts as integral elements to the marketing success of bars and clubs. To establish how events management applications are integral to the success of the bars and clubs sectors. To create a workable research framework as based on the assessment of actual movements and developments in the dynamics of bar and club business in the city, especially as to how the application of events management concepts make a difference to the business of the bars and clubs. This includes both primary and secondary research. To identify the factors leading to entertainment establishment success in the context of the marketing mix, with an emphasis on the promotional dimension. Based on the sourced literature, it appears that there are a few studies with regards to events management, especially as to how these affects bars and clubs. Because of the close nature of events with projects, and due to the function of events as marketing tools especially in this specific context of the study, much of the reviewed literature touches on the marketing aspect, the project and event management resources, and some literature touching on bars, clubs, nightlife and other entertainment establishments.

Innovative Waste Disposal :: essays research papers fc

As humanity develops new technology, the magnitude and severity of waste increases. When computers were developed, it widely was believed that the need for paper would be eliminated. On the contrary this was widely proven false and we are now utilizing more paper than ever. Canada is not an exception as the typical Canadian generates an average of three pounds of solid waste each day1. This alone shows what a careless species we have become- using and disposing materials without even considering the damage we are causing. With half a trillion tones of waste around the world, only 25% may be reused for a second or third time and less than 5% can be renewed limitlessly1. These facts are true only in developed countries. Since these traditional waste reduction methods have been proven inefficient, we must endorse new innovative technology to arrive at a solution. Traditional methods of waste disposal have proven to be ineffective and have caused harmful effects on the environment. The most popular and inexpensive way to get rid of garbage is burial, but burying your problems does not necessarily mean getting rid of them. Landfill sites pose as severe ecological threats as these mass garbage dump yards overflow with trash and frequently contaminate our air, soil and water with hazardous wastes. About 400 million tons of hazardous wastes are generated each year1. A large-scale release of these materials can cause thousands of deaths and may poison the environment for many years. For example many industrial companies around the world cannot afford to enforce the strict pollution regulations set by many developed countries. This usually forces these types of companies to move to developing countries where pollution regulations are very lenient. These developing countries knowingly accept environmentally hazardous companies usually because they ar e in desperate need of employment. The harmful effects of these companies were clearly illustrated in the 1960s and 1970s when residents living near Minamata Bay, Japan, developed nervous disorders, tremors, and paralysis in a mysterious epidemic. The root was later found to be a local industry that had released mercury, a highly toxic element, into Minamata Bay. The disaster had claimed the lives of 400 people1. Since 1970 you can bet that a lot more than 400 people have died as a result of waste disposal. If the type of waste disposal were cheaper and effective we wouldn’t have to deal with waste problems, which still plague mankind today.

Key Values of US Culture in any Disney Movie

IntroductionMovies speak volumes about a particular subject. It is even understood that most animated motion pictures even hammer the point much clearer than their non-animated counterparts. It has been a tradition that with every animated movie, a corresponding moral accompanies it to the end of the credits. The ability of animated films to send out messages within the confines of its story has been one of the hallmarks of animated American movies.With The Lion King, the movie stresses the importance of family through the relationship of both Simba and Mufasa. It also clearly does the same with the movie Finding Nemo as the whole story is about a dad clown fish tries to find his lost son, Nemo. There are a lot of subtle undertones and values which are also placed in some animated movies—some even more poignant than the next. This paper aims to shed some light on that fact. Walt Disney’s Aladdin, through the genie of the lamp, depicts equal opportunity and material comf ort, which even solidifies the classic American dream.The American DreamThe great â€Å"American dream† is defined by James Adams as â€Å"the dream of a land in which life should be better and richer and fuller for every man, with opportunity for each according to his ability or achievement† (Adams, 2001) It has been one of the most treasured features of the United States as the wealthiest nation on the face of this earth. It is in this particular country that â€Å"dreams are made† and where one’s past is quickly covered in prosperity upon reaching this particular land. As grandiose as this claim is, the different testimonies of all sorts of people have given justice to it on more than one occasion. If one looks closely at the Walt Disney animated film, Aladdin, certain aspects of this dream are also embedded in it.The GenieThe genie of the lamp in the animated film Aladdin can symbolize so many different things but more than anything, it is able to sig nify the American values of equal opportunity and material comfort. Gleaning from the genie’s character, it is not as hard to associate material comfort with him. The genie of the lamp is required to fulfill absolutely any three wishes that his owner desires. With the exception of making people fall in love, killing someone or wishing for more wishes, the master of the genie is quite literally powerful beyond measure. One of the most memorable scenes in the movie is when Aladdin, who is now already Prince Ali, parades across the streets of Agrabah. During the latter part of the song, the lyrics of the song gives testament to how much has changed with Aladdin’s situation:â€Å"Prince Ali!  Amorous he! Ali Ababwa  Heard your princess was a sight lovely to see  And that, good people, is why  he got dolled up and dropped by  With sixty elephants, llamas galore  With his bears and lions  A brass band and more  With his forty fakirs, his cooks, his bakers  His birds that warble on key  Make way for prince Ali!† (Clements, 1992)The former â€Å"street rat† has now become a prince because of the genie. This alludes to the fact that the genie is a very good provider of material comfort, should one choose to get that from him. In the same sense, the land of America is also able to provide material comfort from those who ask and willingly strive to make it happen.The last American value, which is equal opportunity, is much more subtly expressed in the character of the genie. Since the rules of the lamp is that whenever a person gains ownership of the lamp, the genie of the lamp is now bound to serve that person and that person only. All of the wishes of the owner of the lamp are satisfied by the genie. The â€Å"equal opportunity† clause enters here by giving absolutely anyone a fair shot to being â€Å"rich and powerful† The only negative thing about relating this particular equal opportunity clause with the genie is that no one is able to share that equal prosperity in such a way that the genie sort of has an exclusivity clause that does not allow him to grant two separate wishes of two different masters at the same time. (Clements, 1992) One person must be able to wield the lamp in order for the genie to grant their wish.ConclusionLooking deeper at the animated feature film Aladdin, one sees a much more poignant picture of how America essentially is as a superpower and a proverbial land flowing with milk and honey. As the film and as this paper suggests, America is a land where one can prosper materially in terms of wealth and it is also a land where equal opportunity is stressed. As long as someone works hard enough, they will simply have both within their lifetimes. Maybe, just maybe, you really don’t need a magic lamp with a genie after all.ReferencesClements, Ron. (Producer & Director). (1992). Aladdin [Motion picture]. United States: Walt Disney PicturesAdams, J. (2001). T he Epic of America. Phoenix: Simon Publications

Themes in My Antonia

â€Å"We sat looking off across the country, watching the sun go down. The curly grass about us was on fire now. The bark of the oaks turned red as copper. There was a shimmer of gold on the brown river. Out in the stream the sandbars glittered like glass, and the light trembled in the willow thickets as if little flames were leaping among them. The breeze sank to stillness. In the ravine a ringdove mourned plaintively, and somewhere off in the bushes an owl hooted. The girls sat listless, leaning against each other.The long fingers of the sun touched their foreheads. † (Page 159) My Antonia is one of my favorite books because of how it is so descriptive. I love the visuals that Cather adds like when she says â€Å"the bark of the oaks turned red as copper,† because you think of that rustic color and how that is what the bark looks likes because of the sunset. Cather uses similes like, â€Å"Out in the stream the sandbars glittered like glass, and the light trembled in the willow thickets as if little flames were leaping among them. You can really imagine glittering glass, mostly from experience, and how the little mirrors cast precious twinkles of light on water, and the little flames jumping around the thickets casting a brilliant light on them and going out as soon as they’ve touched them. Cather also uses a metaphor when describing the curly grass by saying that it was on fire, which is a great description of how the light from the sunset affected the grass, making it look ablaze.She uses another metaphor when describing the light from the sun, and calls it â€Å"fingers† which touched the girls’ foreheads because the rays were long and were as if they were caressing their faces like a hand might do in a loving gesture. You can just see the last bits of light the sun gives off reaching out to grasp and influence the last part of the Earth that it can before it has to disappear into the night sky.

Rethinking Help for Children the Wic Program essays

Rethinking Help for Children the Wic Program essays The New York Times editorial, Rethinking Help for Children points out the insufficiency of a thirty year-old federal program to achieve its goals. The Women, Infants, and Children (WIC) food assistance program was established in the mid 1970s and intended to provide financial help to approximately 8 million individuals that includes about half of all American infants and one-quarter of children (NYT 2008). According to the criticisms highlighted by the article, the structure of the program provides food vouchers to low-income families, but those vouchers are usable mainly for high-fat and high-sugar foods that contradict some of the basic dietary principles that nutritionists have developed in the three decades since the inception of the WIC program. Under pressure from the Institute of Medicine, the Office of Management and Budget (OMB) updated WIC regulations to improve the nutritional value to recipients, but even those changes are insufficient, largely because budgetary concerns limit the program budget to increases that amount to a few extra dollars each month, per person, for better nutritional choices such as fresh fruits and vegetables (NYT 2008). The Functionalist Reaction and Remedy: In general, functionalists view society as an interconnected organism in which the whole is only as healthy as the overall health of all its parts; they also consider the needs of everyone in society as the responsibility of society to provide as a whole (Macionis 2003). Therefore, functionalist observers of the WIC situation would strongly criticize the OMB for failing to authorize sufficient funding to achieve the changes to the program In light of changes in nutritional philosophy since the 1970s, functionalist critics would insist on increasing the program budget in accordance with the nutritional needs of its recipients instead of adhering to a budget that only p...

Alverson, Quinton Essays (2083 words) - Military History By Country

Alverson, Quinton 4/27 /2016 English 201 USA's Consequences and involvement on Vietnam The United States has always been credited as being one of the most dominant/ independent nations since our founding fathers declared their independence in 1775. Other nations plead for our dependence to justify their government s , boost insufficient economies, compel tranquility, and m uch more. Foremo st, these actions are all possible due to the striving success our country has with its strategic warfare. Witho ut it, the helping hand our country serves today would have never been foresee n. Why? The leading role of our nation arises from the involvement of the United States in previous wars. Whether it being The Revolution, WWI, WWII, The Cold Waretc. All t hese events have earned us our respect , and we've withheld this credibi lity from the protection/influence we provide against other nation's foreign affairs . Although our guidance remains , the question of the United States involvement with the war in Vie tnam confuses many Americans then, and now as to why it seemed necessary . Originally, the United States thought the issue would be resolved in no time, but the brutal outcome stated otherwise with it being the longe st war America has ever seen. Even though we will never fully comprehend our intentions in Vietnam, the following will explain why it should have never taken place. Vietnam was originally governed by the French until Japan overruled this region during WWII. Once the atomic bombs were dropped on Japan leading to their surrender in 1945, Vietnam felt that it was safe to declare their independence (Bacevich) . Some areas were still colonized by Japan and France following this declaration, but when a man named Ho Chi Minh, a former revolutionary leader, relocated back to Vietnam, he sought help to completely reform all their taken land. Ho Chi Minh begged the United States to ass ist in his reformation and help spread his communistic government, but after the Cold War between America and the Soviet Union, an agr eement passed to restrict any spread of communism, so Minh's request was ignored. The French continued to occupy regions in Vietnam, fighting off Ho Chi Minh's soldiers called "The Viet Minh." When the " domino theory " was published stating that once one South Asian government fell to communism, ma ny more would follow ; the United States feared this possibility and begin aiding the French against Ho Chi Minh's army. At the Geneva Conference in 1954, The United Nations came together to find a way for the French to back out of the dispute, but America feared North Vietnam (Where Ho Chi Minh ruled) would completely unite the South into one communistic country. When the "Viet Cong" (South Vietnamese who supported communism) begin attacking southern Vietnamese who were anti-communist, the United States sent in troops for support. The original plan was to aid South Vietnam to fight off the Viet Cong in order to establish a justifiable government and then we would leave, but North Vietnam and the Viet Cong was too much against the little help we sent over. It wasn't until two US ships were supposedly fired upon in the Gulf of Tonkin (Water surrounding the southern coast of Vietnam) when the United States took it as an act of war ( Shally -Jenson) . I say suppos edly because many believe that we feared the spread of communism so much to where we lied about the missiles and declared war anyway. At the time, citizens of the US favored the call of war due to the previous tension we had with the Soviet Union, but as the war progressed , their cheers changed to riots. America entered a war far underestimating their enemy's potential. We ignored the fact that we were fighting on our opponent's home land, deliberately thinking our technology would play an upp er hand . What we did not know is that a large major ity of Vietnam is surfaced by jungle, and struggled to locate our enemy's whereabouts . The Vietnamese understood the advantage they had in their homeland, using tactics like unexpected ambushes, hidden booby traps, and very complex tunnel ways that allowed evasion

Strategic planing Coursework Example | Topics and Well Written Essays - 500 words

Strategic planing - Coursework Example Netflix started off with a novel approach to DVD movie rentals by letting customers rent for cheap as compared to its competitors like Blockbuster and more importantly it allowed its customers to keep the movie for as long as they wanted without any late fee penalties. It became an instant factor in its success. In today’s busy world the ease of keeping a rental movie without having to worry about late fee charged to the clients was a service that no other competitors of Netflix had thought of. This business recognized it and reaped tremendous financial rewards in the long term. In the last few years Netflix again left its competitors far behind and even drove its major competition out of the market by simply recognizing and incorporating the Internet technology to its business. The streaming videos and the growing number of internet users was a factor which would influence almost all businesses if it has not already done so. Netflix allowed its subscribers to watch instant movies without having to pay any extra amount. This was a major boost to their business expansion and even took clients from cable where people had to pay extra to watch a new movie. The use of emerging internet technologies during this economic down turn gave Netflix an extra edge over its competition as its subscribers are paying for internet already and at a very low cost they can watch movies instantly without having to leave the comfort of their home. Opportunity for Expansion. Should a business always expand if given the chance to do so? Think of a company that recently added one or more new businesses to the organization. Does the addition seem to be in line with the original mission, vision, and core competencies? The three facts which the management needs to analyze are the current business situation, its future direction and the strategy to get there. The first most important factor is the realistic assessment of the present situation. Any shortcoming in